Leeds-based agency Principles has been selected by Philips as a strategic partner.Philips collaborates with Principles to enhance shopper communication strategies.Principles has seen significant growth, adding Philips…
In the third quarter of 2024, Pandora experienced a significant rise in profits, marking a turning point in its strategic journey. The jewellery brand’s focus on…
In a strategic move, John Lewis has partnered with Dunnhumby to launch an advanced insights platform, aiming to revolutionise how brands connect with consumers.The new platform…
As businesses gear up for 2025, crafting loyalty programs that resonate with evolving consumer expectations is paramount. An effective program not only rewards but fosters enduring…
John Lewis has initiated a groundbreaking collaboration with Jamie Oliver to launch a cookery school at its Oxford Street flagship. This strategic move represents part of…
In a strategic move to enhance its online presence, Hillarys has partnered with the digital agency Digitaloft. This collaboration aims to bolster content, SEO, and digital…
Mondelēz International is deploying a Gen AI platform to boost marketing strategies.The initiative aims for enhanced creation and personalisation of marketing content.Strategic partners include Accenture and…
Shopify and Roblox have joined forces to innovate the digital shopping scene. This collaboration allows Shopify brands to directly sell physical goods within the Roblox platform.By…
British womenswear brand Rixo has transformed its temporary pop-up store in New York into a permanent fixture. This decision comes after the impressive performance of the…
Renowned for its elegant womenswear, Little Mistress is now poised to make a significant shift from online-only presence to the physical retail landscape. Mark Ashton, the…
