Industry leaders from top networks discussed TV sponsorship’s impact.The event at MediaCity highlighted TV sponsorship for varied budgets.ITV, Sky, and Channel 4 shared insights into sponsorship…
Hays Travel is set to launch a continuous TV advertising strategy from January 2025, enhancing its brand presence amidst strong industry competition.David McNiven, Hays Travel’s head…
This festive season is set to witness a monumental investment in Christmas advertising, with brands poised to spend a record-breaking £10.5 billion.Data from Advertising Association (AA)…
Bentons Haulage has extended its partnership with Culligan UK for five more years, enhancing their collaboration.The new deal includes Bentons Haulage providing a fleet of ten…
Football sponsorship in the Premier League is a high-stakes arena where corporate giants vie for brand supremacy. Sponsorship agreements represent more than simple advertising exchanges. They…
In a significant digital transformation, BANC delivers new websites for Holts Auto.The project enhances brand visibility and strengthens growth opportunities.Previously, brands shared a single domain, limiting…
Selfridges has taken a significant step in enhancing its retail strategy by launching sponsored products in collaboration with Criteo. The move aims to modernise its digital…
Meta’s ‘Threads’, a new social media app, has quickly gained traction, hitting 10 million users in just seven hours.Small businesses have a unique opportunity to utilise…
