Sweaty Betty has embarked on a journey of rediscovery to strengthen its brand values, as revealed by global brand president Melissa Mullen.At the Drapers Inner Circle…
An international study highlights the significance of clear brand values and purpose in employee retention and attraction.Three-quarters of respondents emphasise the importance of a company’s purpose…
UK marketers express concerns over potential biases and plagiarism in AI-generated content.A significant 69% of marketers worry AI content may misalign with brand values due to…
