This week marks a significant milestone for TAG as a new investor comes on board.
- ECI Partners has taken a substantial stake, acquiring over 60% of TAG.
- TAG aims for further expansion with ECI’s backing, enhancing bespoke services globally.
- The transaction concludes Apiary Capital’s supportive six-year tenure with TAG.
- TAG’s growth strategy includes opportunities for selective acquisitions and consolidation.
In a pivotal development for the entertainment and corporate travel management firm TAG, ECI Partners, a seasoned travel industry investor, has secured a substantial stake in the company, acquiring more than 60% ownership. This strategic investment, advised by Clearwater UK, marks the commencement of a new chapter for TAG, poised for enhanced expansion and service capabilities.
TAG, renowned for catering to some of the most prominent names in music, film, and TV production, is set to leverage ECI Partners’ experience to bolster its bespoke offerings worldwide. The company, originally founded as Travel by Appointment in 1988, now employs over 450 individuals, specialising in bespoke travel services for top executives and entertainers.
The acquisition involves a transition from APIARY Capital, which has been instrumental in TAG’s growth over the last six years. During Apiary’s tenure, TAG executed eight notable acquisitions, including the recent integration of Nashville-based Travel Stars and California-based Atlantis Travel. This history of strategic acquisitions highlights TAG’s commitment to expanding its market footprint in entertainment and luxury travel management.
ECI Partners, known for its extensive involvement in the travel sector over the past 25 years, views this partnership as a catalyst for further global expansion. The plan involves pursuing selective acquisitions and advancing industry consolidation to elevate TAG’s position in the global market. TAG’s chief executive, Jens Penny, expressed optimism, emphasising that this collaboration promises to deliver new opportunities and elevate the company’s service standards.
George Moss, a partner at ECI, expressed enthusiasm about the investment, highlighting its potential to further innovate TAG’s service model and widen its global presence. He stated, “We are excited to be partnering with TAG and leveraging ECI’s experience… to propel this global leader to new heights.” Concurrently, Apiary Capital’s managing partner, Mark Salter, voiced pride in TAG’s journey and confidence in ECI as the right successor to lead TAG through its next growth phase.
The strategic partnership with ECI marks a transformative era for TAG, promising expansive growth and enhanced service delivery.
