Visitors to Co-op Live this November can look forward to a unique Squashies experience, hosted by Swizzels, the official sweets supplier to the venue.
- The event, running from November 15th to 30th, coincides with a host of global music and comedy acts performing at the arena.
- Attendees will have the chance to enjoy free Squashies and participate in fun games to win prizes and concert tickets.
- The highlight includes a specially designed Squashies sofa in Swizzels’ signature colours, offering a perfect photo opportunity with loved ones.
- Swizzels’ partnership with Co-op Live aims to enhance the visitor experience through engaging, sweet-themed activities.
This November, the Co-op Live arena presents a novel opportunity for attendees to explore the delightful world of Swizzels Squashies. Known as the official sweets supplier for the venue, Swizzels is set to delight guests with its Squashies experience zone from the 15th to the 30th of the month. The event runs in parallel with performances from a distinguished roster of global music and comedy acts, promising an exciting atmosphere.
Those attending this grand event have the exclusive privilege of accessing the Squashies zone, a dedicated area where fun and sweets blend seamlessly. At its heart lies a unique piece of furniture—the first-of-its-kind Squashies sofa, adorned in the unmistakable pink and white hues of Swizzels’ Original Drumstick Squashies. This inviting setup encourages couples, friends, and families to get together and capture memorable moments.
In addition to the aesthetic appeal, the zone offers visitors the chance to indulge their taste buds with thousands of complimentary Squashies, while also engaging in a spin-the-wheel game designed to distribute a range of exciting prizes. Among these prizes are tickets to witness other international artists perform at the venue, adding an extra layer of anticipation and excitement to the experience.
Swizzels’ Head of Marketing, Sarah-Louise Heslop, expressed enthusiasm about the initiative, explaining that the partnership with Co-op Live has been thriving. She noted that Squashies have quickly become a favoured option for guests across the venue. Through this innovative event, Swizzels aspires to enhance the musical journey of arena visitors by offering delightful treats, interactive games, and irresistible photo opportunities on their new Squashies-themed sofa.
This venture builds on the ongoing collaboration between Swizzels and Co-op Live, which began earlier in the year. Since then, several Squashies flavours have been made available at the arena, alongside assorted Swizzels hampers and personalised Love Hearts for performers. The premium area also caters to confectionery enthusiasts with an array of Swizzels products.
The Squashies experience at Co-op Live embodies the successful partnership between Swizzels and the venue, offering attendees a unique blend of entertainment and sweet indulgence.
