This summer, the trend of staycations is on the rise among British holidaymakers, with a significant number opting for domestic adventures over international travels.
- Research reveals that 53% of UK adults have already chosen, or plan to choose, a staycation for their summer escapades.
- A considerable portion of travellers still plan to explore international destinations, spending substantially on foreign holidays.
- City breaks within the UK are a favoured choice, with London, Manchester, and Edinburgh being top picks for urban escapes.
- Word-of-mouth from family and friends greatly influences the decision to embark on a staycation.
The recent survey conducted reveals a growing inclination among the British population towards staycations as a preferred summer option. According to the research, 53% of UK adults are planning to take, or have already taken, a holiday within the country this year. This trend reflects a broader interest in exploring home-based holiday destinations amidst changing travel preferences.
Despite the trend towards staycations, a noteworthy 33% of Brits are planning to indulge in both overseas and UK-based holidays. This statistic highlights the balance people are striving to achieve between exploring foreign lands and enjoying domestic retreats. The survey further indicates that British holidaymakers anticipate spending approximately £2,804 on international getaways, showcasing their readiness to invest in experiences abroad.
Substantial financial commitments mark foreign holiday plans, with respondents expected to allocate £812 for overseas accommodation, £698 for travel expenses, and £492 for dining experiences. This meticulous breakdown underscores the financial planning involved in international travel plans. Meanwhile, those opting for domestic holidays are prepared to spend £1,754 altogether, which illustrates a strong commitment to experiencing local delights and attractions.
City breaks within the UK have emerged as the most popular type of staycation. London, renowned for its vibrant culture and attractions, leads as the top destination, attracting 16% of domestic tourists. Manchester and Edinburgh follow suit, each drawing 8% of travellers interested in urban exploration. These cities offer unique experiences that appeal to a wide array of interests, from history enthusiasts to cultural aficionados.
An interesting facet of this trend is the role of personal recommendations in influencing holiday decisions. Word-of-mouth emerges as the leading factor in choosing staycation destinations, with 41% of participants stating that their choices are predominantly swayed by family and friends’ advice. Such endorsements often carry more weight than traditional advertisements, shaping travel decisions significantly.
The shift towards staycations demonstrates a changing dynamic in travel preferences, with Britons valuing both domestic and international experiences.
