Major UK supermarkets reveal their food and drink selections for Christmas 2024, highlighting new trends.
- Cheeseboards remain popular, with Tesco and Aldi offering diverse options for festive gatherings.
- Innovative festive food-to-go options introduced by Co-op and Asda provide modern twists on traditional fare.
- Supermarkets explore “new nostalgia,” combining classic flavours with modern twists in their Christmas offerings.
- Low and no-alcohol drinks gain traction, while unique alcoholic options continue to entice consumers.
With Christmas 2024 approaching, UK supermarkets have disclosed their anticipated food and drink selections, revealing the trends they expect will dominate festive tables this year. Cheeseboards are predicted to remain a staple, with Tesco noting a preference for custom-made boards among 61% of UK adults. Popular cheeses include cheddar, brie, and red Leicester. Aldi contributes with a Luxury Cheese Truckle Tower, and Asda presents a creative Charcuter-wreath showcasing a variety of olives, cheese, and meats.
In the realm of festive food-to-go, supermarkets are introducing innovative options. Co-op has enhanced its meal deals with festive sandwiches such as a peppercorn steak wrap. Meanwhile, Asda unveils a Let It Spice Festive Curry Wrap, appealing to those seeking alternatives to traditional Christmas flavours. This variety caters to diverse consumer tastes during the festive season.
Waitrose and Sainsbury’s are delving into “new nostalgia,” blending beloved classics with modern twists. Waitrose offers treats like Warming Crispy Bacon Carbonara Cups, while Sainsbury’s promises retro-inspired Christmas dishes that evoke fond memories. This approach appeals to consumers’ desire for familiar yet fresh dining experiences.
As the demand for low and no-alcohol beverages grows, Tesco is responding with a range of attractive options, including Elderflower and Blood Orange Spritzi. However, for those who prefer traditional celebratory beverages, Sainsbury’s and Asda provide unique offerings like sticky toffee rum and black cherry gin, respectively.
Desserts also see innovation this year. Asda revives its signature flavour of Fig, Whisky, and Honey in its mince pies, while Aldi launches the Specially Selected Ultimate Gold Coin dessert, boasting layered decadence. M&S brings a festive twist to its classic desserts, including a revamped Colin the Caterpillar cake.
Convenience remains a focus, with retailers like Sainsbury’s and Iceland offering “Christmas dinner in a box,” simplifying festive preparations. This trend reflects a broader move towards ease and practicality amidst holiday celebrations.
Finally, vegetarian offerings are gaining importance, with Tesco reporting a significant rise in demand for plant-based main dishes. This shift is evident in their range of vegetarian centrepieces like the Plant Chef Seeded Roast. M&S and Aldi are also expanding their vegetarian selections, providing indulgent and creative options for meat-free diners.
The 2024 Christmas trends highlight a blend of tradition and innovation, catering to diverse consumer preferences.
