Sunlife appoints Beth Lewis as the new sales and marketing manager for the UK, Ireland, and Scandinavia.
- Beth Lewis brings extensive experience from her previous role at Trailfinders to Sunlife.
- Sunlife aims to strengthen trade relations and target UK travellers under Lewis’s management.
- Lisa Balsom, Sunlife’s director, expresses enthusiasm about Lewis’s expertise in the Indian Ocean market.
- Beth Lewis is committed to enhancing Sunlife’s revenue growth and client relations.
Mauritius-based hotel brand, Sunlife, has recently appointed Beth Lewis as the new sales and marketing manager for the UK, Ireland, and Scandinavia. With a strong background at Trailfinders, where she advanced to the position of product manager, Lewis is expected to leverage her experience in the Indian Ocean programme to enhance Sunlife’s market presence.
Sunlife, renowned for its premier accommodations on the Indian Ocean island, plans to reinforce its trade relationships under Lewis’s guidance. The brand’s strategic focus is primarily on cultivating its UK traveller base, aiming to solidify its competitive position within the hospitality sector.
Lisa Balsom, the director of sales and marketing at Sunlife for the specified regions, articulated her satisfaction with the recruitment of Lewis, stating, “She brings a wealth of experience and knowledge of the Indian Ocean to the role.” Balsom further highlighted that Lewis’s appointment is a crucial step in reaching UK consumers through enhanced trade relations.
The hotel brand, which was formerly known as Sun Resorts, predominantly channels its business through tour operators and travel agents, accounting for 90% of its operations. It includes luxurious properties like the five-star Sugar Beach and Long Beach, among others. Lewis is entrusted with implementing effective sales strategies and fostering robust client and partner relationships to boost revenue growth.
Expressing her excitement, Beth Lewis noted, “I am thrilled to be joining the Sunlife team and be part of growing the success of Sunlife and its resorts.” Her profound knowledge of the Mauritian tourism sector and a proven ability to utilize commercial tools effectively are anticipated to significantly contribute to Sunlife’s long-term success.
Beth Lewis’s strategic appointment at Sunlife is set to drive significant advancements in trade relations and growth.
