Aphrodite, a cornerstone of Sunderland’s premium menswear scene, is closing after Frasers Group’s acquisition.
- Founded in 1994, the store was notable for offering limited-edition, high-end fashion.
- Over the years, Aphrodite expanded its brand offerings to include major international labels.
- The store’s closure marks another in a series of shutdowns following Frasers Group’s recent acquisitions.
- Despite its immediate closure, the retail space remains available for new tenants.
Aphrodite, a well-established premium menswear retailer in Sunderland, is set to close its doors after 30 years, following the acquisition by Frasers Group in April. The closure of this iconic store aligns with a trend of similar shutdowns under the new ownership, impacting various independent retailers.
Founded by Duncan and Andrew McKenzie in 1994, Aphrodite has been a significant player in the local high-end fashion market, initially launching with a select few labels. Over the years, the store has grown its portfolio to over 50 renowned brands such as Moncler, Stone Island, and Hugo Boss, reflecting its commitment to offering exclusive fashion pieces to its clientele.
The store, located at 7-8 Vine Place in the Sunderland city centre, has seen a substantial increase in trading space since its inception—from an initial 500 square feet to a sprawling 4,284 square feet. This expansion was a result of consistent investment, which transformed the store into a sought-after shopping destination for fashion enthusiasts.
Despite the imminent closure, the property is now available for leasing to other retail and leisure operators. The site, which underwent significant refurbishment, boasts an open-plan sales area connected by a distinctive glazed staircase, offering potential tenants a modern retail environment.
Frasers Group’s acquisition strategy has already led to the closure of several other independent retailers. John Anthony, another premium menswear store acquired in December, has shuttered three of its branches, while Zee & Co has also closed a store post-acquisition. Frasers Group has yet to comment on these developments.
This closure signifies a pivotal change in Sunderland’s retail landscape as a long-standing fashion hub exits the scene.
