Claire House Children’s Hospice launches its 2024 Christmas campaign.
- The campaign, created by Zut, features the voice of actress Sue Johnston.
- 3D visuals turn Liverpool into a magical winter scene.
- Families share touching experiences of support from Claire House.
- The campaign seeks vital donations through multi-platform exposure.
Claire House Children’s Hospice has kicked off its much-anticipated 2024 Christmas appeal with a thoughtful multi-platform campaign. The effort is spearheaded by Liverpool-based agency Zut and features renowned actress Sue Johnston as the voice behind the message. Her warm and compassionate narration aims to highlight the hospice’s significant role in the lives of seriously ill children and their families across Merseyside, Cheshire, and North Wales.
The campaign captivates audiences with its stunning 3D renderings, transforming Liverpool’s landmarks into an enchanting cityscape. As viewers navigate through this virtual wonder, they encounter real stories of families who have been on the receiving end of Claire House’s remarkable care and support. Johnston, familiar to many from her roles in popular series such as The Royle Family and Brookside, lends her voice to underline the emotional depth of these narratives.
Among the stories shared, Francesca Alfonso, a mother from Liverpool, expresses her gratitude for the hospice’s support: “We never really know how many Christmases we’ll have with Sienna, so we want to make every Christmas count. And Claire House makes that possible.” This testimonial underscores the critical role the hospice plays in making precious moments possible for families facing uncertain futures.
In its fifth year, this Christmas appeal is a result of the ongoing partnership between Claire House and Zut. Claire House CEO David Pastor emphasized the importance of the high-quality video and digital materials crafted by Zut, which were provided pro bono. Pastor acknowledged the exceptional accuracy of Liverpool’s digital model, noting it surpassed expectations and was integral in raising awareness and funds.
Zut’s MD, Mark Hancock, stated, “We’re honoured to continue our partnership with Claire House and create this powerful campaign. By combining stunning visuals and heartfelt storytelling, we aim to inspire the audience to support this incredible organisation.” The campaign’s rollout spans social media, radio, and digital channels, all designed to rally public support and encourage donations to assist the hospice in its mission through the holidays and beyond.
The campaign hopes to inspire and gather much-needed funds to support the critical work of Claire House.
