Salford-based Animal Direction is making waves in the entertainment industry with its recent casting successes on major platforms.
- The agency has landed roles for its furry clients in high-profile productions for both ITV and Netflix.
- Despite starting as a small hobby business, Animal Direction has achieved a remarkable annual turnover exceeding £100K this year.
- The agency prioritises the welfare of its animal actors while providing nationwide services.
- Esteemed industry figures have praised Animal Direction for its professional approach and genuine care for animals.
In a significant achievement for the Salford-based pet casting agency, Animal Direction has secured roles for its animal actors in prominent shows on ITV and Netflix. The agency’s success is part of a record-breaking year, marked not only by high-profile casting wins but also by increasing recognition, including a BAFTA nod for one of its featured talents.
Founded by Davinia Hamilton-Maddox in 2012, Animal Direction has transformed from a small hobby venture into a leading agency. This transformation is reflected in its impressive financial growth, with annual earnings now surpassing the £100K mark. The agency’s expansion caters to the national demand for trained animal actors, offering a comprehensive range of services while upholding a strong commitment to animal welfare.
Animal Direction’s reputation is built on a foundation of professionalism and care. By prioritising the well-being of its animal actors, the agency ensures they are well-prepared and cared for, thus performing at their best. Hamilton-Maddox emphasises their unique offering, stating: ‘The welfare of our animals is top priority for my agency… ensuring the animals are not having to travel far… they can do their best for the shoot with minimal takes.’
The agency has been involved with various prestigious productions, lending their animals to roles that enhance the narrative and visual appeal of television projects. Notable recent projects include ITV’s ‘Protection’, featuring dogs such as German Shepherd Envy and Dachshund Ron alongside noted actress Siobhan Finneran. Meanwhile, in Netflix’s adaptation of Harlan Coben’s ‘Missing You’, Cocker Spaniel Pye, accompanied by a litter of puppies, shares the screen with Richard Armitage. Both projects are highly anticipated and set for release later this year.
Industry professionals highly commend Animal Direction’s dedication to its craft, as well as its ethical approach towards managing its unique roster. Leila Alice Smith, a freelance art director, praises the agency’s collaboration, expressing that the agency’s care for both animals and owners ‘is clear to see with an approach that is far from a transaction.’ Such accolades contribute to the agency’s growing prestige and reflect its influence in the television and film sectors.
Animal Direction exemplifies a successful blend of animal welfare and professional engagement, leading to notable achievements in entertainment casting.
