Stuart Allison has been appointed as the first chief commercial officer for P&O Cruises, aiming to boost UK market growth.
- Allison will report to Paul Ludlow, president of Carnival UK and P&O Cruises, as part of the strategic executive team.
- Having previously worked with Princess Cruises, Allison brings extensive international experience to the role.
- His appointment is set to align with P&O Cruises’ aspirations to expand their presence in the UK cruise sector.
- Promotional incentives have been introduced to engage more agents and broaden customer outreach.
Stuart Allison’s appointment as the first chief commercial officer of P&O Cruises marks a significant step in the company’s ambition to expand within the UK market. Tasked with steering commercial growth, Allison will strategically position P&O Cruises to capitalise on increasing interest in cruise vacations.
Reporting directly to Paul Ludlow, president of Carnival UK and P&O Cruises, Allison’s role underscores the company’s commitment to strengthening its leadership team. This strategic move highlights the company’s ambition to achieve substantial growth through targeted leadership.
Allison’s previous tenure as senior vice president at Princess Cruises has equipped him with a vast array of experience across Asia Pacific, UK, and European markets. His comprehensive understanding of global cruise dynamics is anticipated to be instrumental in driving P&O Cruises’ UK market penetration.
Ludlow expresses enthusiasm about Allison’s homecoming, emphasising how his extensive knowledge of the brand will be invaluable to Carnival UK. Ludlow stated, “We are delighted to be welcoming Stuart back to the UK, where he started his career with Carnival Corporation over 25 years ago.”
Allison’s optimistic approach towards the UK market is unequivocal. He commented on his new role, “I’m excited to be joining the P&O Cruises team at a time of such potential for the UK cruise market.” His focus will be to convert non-cruisers to cruise-goers, thus widening the demographic that considers cruise holidays.
Alongside Allison’s appointment, P&O Cruises has doubled its trade reward points. This initiative aims to entice more travel agents to experience the company’s offerings first-hand, thereby indirectly boosting its promotional reach.
Stuart Allison’s appointment represents a promising step towards realising P&O Cruises’ ambition in the burgeoning UK market.
