Mediaworks has announced a new strategic partnership with Travis Perkins.
- The collaboration aims to enhance Travis Perkins’ digital presence and SEO strategy.
- Mediaworks’ strategy includes addressing technical SEO issues and improving organic traffic.
- Digital PR efforts will focus on building brand resonance among trade audiences.
- Travis Perkins aims to boost e-commerce revenue and customer experience.
Mediaworks has announced a new strategic partnership with Travis Perkins, the UK’s leading supplier of building materials. This collaboration is focused on enhancing Travis Perkins’ digital presence through a refined SEO strategy. Newcastle-headquartered Mediaworks, with additional offices in Leeds, Manchester, and Edinburgh, will leverage its expertise to develop a comprehensive plan that aims to increase organic traffic, elevate e-commerce revenue, and enhance customer acquisition for Travis Perkins.
The partnership’s primary objective is to stimulate growth within Travis Perkins’ trade-focused audience, thereby reinforcing its status as a market leader. Mediaworks commenced this collaboration by addressing vital technical SEO issues to ensure optimal alignment with the latest search engine algorithm updates. Such foundational work is crucial for the continuous optimisation of Travis Perkins’ website.
Recognising the significance of the customer journey, Mediaworks has tailored a strategy that considers search intention at every stage, guaranteeing visibility for Travis Perkins throughout the buying process. This approach is designed to further strengthen Travis Perkins’ market authority. As stated by Jack Minott, Organic Search Director at Mediaworks, “This foundational work is critical for ongoing optimisation efforts and includes the development of a long-term strategy for implementing faceted navigation, which will significantly expand keyword targeting breadth.”
In a bid to bolster brand visibility and engagement, Mediaworks has formulated a Digital PR strategy that transcends traditional marketing techniques. By focusing on themes such as sports, travel, and lifestyle, this strategy aims to foster brand awareness in a manner that resonates effectively with the trade audience.
Amidst a highly competitive market landscape, Mediaworks collaborates with Travis Perkins to craft a seamless omnichannel experience, enhancing overall brand visibility. This effort ensures that on-site content not only performs well in search rankings but also converts effectively. According to Carine Jessamine, Marketing and Digital Director at Travis Perkins, “At Travis Perkins, we’re committed to continually enhancing our digital presence to better serve our trade customers. Partnering with Mediaworks provides us with the expertise needed to optimise our SEO strategy and drive meaningful improvements in our digital experiences.”
The partnership is rooted in a shared commitment to driving commercial value through effective SEO strategies. Mediaworks aims to significantly increase Travis Perkins’ e-commerce revenue and overall customer experience. Brett Jacobson, CEO of Mediaworks, expressed this commitment by stating: “Mediaworks was built on SEO expertise and we are delighted to welcome Travis Perkins into our client base. By focusing on the specific needs of their trade audience and creating a tailored content and keyword strategy, we’re confident that we can drive significant growth and help Travis Perkins achieve its ambitious goals.”
Matt Aitken, Head of Digital at Travis Perkins, reflected on the strategic partnership, noting the alignment of Mediaworks’ approach with the company’s objectives. He stated, “We’ve been looking for a partner who can not only boost our organic traffic but also understand the nuances of our industry and the trade audience. Mediaworks’ approach aligns perfectly with our objectives, and we’re looking forward to seeing the results of this partnership.”
The partnership between Mediaworks and Travis Perkins is poised to enhance digital growth and customer experience through strategic SEO initiatives.
