Tall, a digital brand experience specialist, has announced strategic leadership changes.
- Lucy Evans assumes a new strategic role, reflecting her 18 years of experience.
- Georgia Robson is promoted to a senior leadership role to enhance client relations.
- Tall aims for significant business growth and digital space dominion in 2025.
- Executive Director Utley highlights Evans and Robson’s unmatched industry expertise.
Tall, renowned for its expertise in digital brand experiences, has undertaken significant leadership restructuring with the introduction of new strategic roles for key personnel. Recognising the importance of seasoned leadership, Lucy Evans, with a vast 18-year career spanning both agency and in-house roles, has been instrumental in shaping integrated campaigns and brand strategies. Her collaboration with global names such as La Redoute and NSPCC has fortified her reputation in the industry since beginning her tenure at Tall in 2019.
In her newly appointed strategic role, Evans will lead the marketing department with an acute focus on accelerating business growth. Her vision aligns with Tall’s ambitious plans to establish a dominant presence in the digital realm by 2025. This ambition is grounded in steering the company to deliver outstanding work for some of the world’s top brands, leveraging her expertise to ensure a tight integration between marketing initiatives and strategic business objectives.
Georgia Robson, stepping into Evans’ previous position as head of client services, is tasked with maintaining and expanding client relationships. With over ten years of diverse industry experience, Robson is well-equipped to handle this transition. Her role will be pivotal in creating comprehensive strategies that cater to key accounts, focusing on delivering consistency, growth, and client contentment. Her previous engagements with industry leaders like Virgin Holidays and Red Bull showcase her adeptness in managing complex client portfolios.
Executive Creative Director, Guy Utley, expressed his enthusiasm for these appointments, noting the critical role both Evans and Robson will play in driving Tall’s success. He remarked, “It’s a very exciting time for Tall right now, and the appointments of Lucy and Georgia are a key step towards our ultimate success. Their combined knowledge and industry experience is unmatched, delivering high-quality work for some of the world’s biggest brands is no mean feat and they do it seamlessly.” Utley’s statement underscores the strategic importance of these leadership changes to achieve the company’s objectives.
The strategic appointments at Tall underscore the company’s commitment to growth and excellence in the digital space, driven by seasoned leadership.
