Sale Sharks has made significant strategic appointments to bolster its commercial prowess.
- Luisa D’Aprano steps in as the new Commercial Director, bringing extensive top-tier sports experience.
- D’Aprano aims to enhance business activities, focusing on marketing, partnerships, and operations.
- Robbie Stott joins as Head of Commercial Operations to improve matchday experience.
- These appointments reflect Sale Sharks’ commitment to operational excellence both on and off the field.
Sale Sharks, a prominent rugby club, has reinforced its commercial strength by appointing Luisa D’Aprano as the new Commercial Director. She carries with her a wealth of experience from her previous roles, including being the Commercial Director at Co-op Live and various managerial positions at Liverpool FC and Manchester United. Her initial involvement with the Sharks was as a consultant, but now she will spearhead the club’s business-related activities. According to D’Aprano, the club is in a promising position with substantial potential for further growth, both on and off the pitch. She expresses a strong commitment to nurturing the club’s rich heritage while developing long-term partnerships and enhancing the brand.
D’Aprano’s responsibilities include overseeing marketing, partnerships, hospitality, and commercial operations. She is particularly excited about collaborating with existing partners such as Salford City Council and the Salford Red Devils, aiming to establish Salford Stadium as a significant rugby hub in the north.
Enhancing the team’s operational efficiency, Sale Sharks has also brought Robbie Stott on board as the Head of Commercial Operations. Stott, who previously managed events for NFL UK and Lancashire County Cricket Club, will be instrumental in refining matchday operations and elevating the overall fan experience. His diverse background in managing sporting events is expected to complement the club’s ambitious plans.
Paul Smith, CEO of Sale Sharks, highlighted the importance of these appointments, stating that attracting highly skilled individuals like D’Aprano and Stott is crucial for the club’s aspirations. Smith expressed confidence in their ability to propel both business and commercial operations forward, ensuring top-level performance across all spheres.
These appointments signify Sale Sharks’ focused approach towards becoming a leading name in rugby, both on and off the field.
