Hello Earth, a Liverpool-based digital agency, has announced a strategic wave of new hires and internal promotions.
- The company has appointed Ema Zabotka as a paid media manager and Naomi Wright Watkinson as a performance content executive.
- Zabotka will focus on enhancing media strategies, while Watkinson will lead content management and client relationships.
- Five key internal promotions have been made, strengthening Hello Earth’s leadership team.
- CEO Stephanie Fisher expressed confidence in the new team to exceed company goals.
Hello Earth, renowned for its commitment to sustainability and performance-driven solutions, has strategically bolstered its team with two pivotal appointments. Ema Zabotka, formerly of The7stars in London, joins as a paid media manager. In her new role, she will oversee media planning and buying across varied social platforms, aiming to enhance and exceed key performance indicators (KPIs) through innovative strategies. Zabotka’s approach is rooted in a deep alignment with Hello Earth’s sustainable ethos, which she notes as a significant factor in her decision to join the agency. Her commitment to working with a diverse client base is set to bring fresh perspectives and technical innovations to the table.
Naomi Wright Watkinson joins from Pixated as the agency’s latest performance content executive. Her extensive experience in content management, gained at respected firms like Wave and Wriggle Marketing, positions her uniquely to spearhead strategic content initiatives at Hello Earth. Watkinson is set to oversee content creation and management, develop organic social media strategies, and manage client relationships. Her role promises to foster collaborative partnerships and coordinated content efforts that align with Hello Earth’s objectives.
Significantly, Hello Earth has also reinforced its internal leadership with five key promotions. Ella Redden’s advancement to content lead reflects her expertise and contribution to the agency’s content strategies. Similarly, Millie Gore’s promotion to brand manager underscores her pivotal role in shaping brand narratives. Megan Taylor’s move to paid social strategist and Zuzy Yazadzhi’s elevation to CRM marketing lead highlight their crucial roles in advancing the agency’s digital marketing capabilities. Sarah King’s progression to senior digital account manager acknowledges her adeptness at client engagement and project management. These promotions are not merely acknowledgements of individual talents but are indicative of the agency’s commitment to nurturing internal growth and leveraging in-house expertise.
Stephanie Fisher, CEO and founder of Hello Earth, articulated her enthusiasm for the new team dynamics. She remarked on the substantial experience and ideas that both Zabotka and Watkinson bring, which are expected to quickly become integral to the agency’s operations. The internal promotions also bring Fisher particular pride, as they each underscore the immense value and appreciation clients find in the agency’s services. Fisher’s vision for Hello Earth is one of a thriving agency where talent is cultivated and innovation takes precedent.
Hello Earth’s recent appointments and promotions reflect a strategic effort to bolster its capabilities and continue delivering exceptional service.
