The largest family law firm in the UK, Stowe Family Law, is undertaking strategic changes under new ownership by Investcorp.
- A pilot of unbundled services aims to provide more holistic client support, reflecting a shift in client demands.
- Significant growth is anticipated through both organic development and strategic acquisitions in underserved regions.
- Technological innovation and AI integration are key focal points for enhancing client and colleague experiences.
- International expansion possibilities are considered, leveraging Investcorp’s global footprint.
Stowe Family Law, the UK’s largest family law firm, is in the process of implementing strategic changes following its acquisition by Investcorp, a Bahrain-based investment manager. These changes aim to expand the firm’s service offerings and geographical reach. As part of this initiative, Stowe is piloting an unbundled service to better meet client needs by allowing for customised service packages. This approach is intended to provide more comprehensive support to clients beyond just legal advice, reflecting a growing trend towards more holistic services in the legal industry.
The firm, which has seen substantial growth since its acquisition by Livingbridge in 2017, from 100 staff in 10 offices to nearly 400 employees in 90 locations, plans to continue this trajectory. This growth has largely been organic, with strategic acquisitions also playing a role, such as the recent integration of Hawkins Family Law in Milton Keynes. Such acquisitions are seen as vital to increasing market share and better serving areas that are currently underserved.
Digital marketing has proven exceptionally effective for Stowe, with the firm generating over 65,000 client inquiries in the year leading up to March 2024. This figure is noteworthy as it surpasses inquiries made to other major legal brands. The firm’s digital strategy is a critical component of its client acquisition model.
In line with modern legal service trends, Stowe is exploring technological innovations to improve client and staff experiences. Although AI usage is currently focused on marketing efforts, Investcorp’s backing is expected to facilitate broader technological advancements, potentially automating various operational processes and unlocking insights from unstructured data. Furthermore, these innovations are likely to include solutions that cater to clients seeking amicable and less contentious resolutions in family law matters.
While the primary focus remains on UK expansion, Stowe’s management is also contemplating international growth, given the similarities in family law sectors globally. Investcorp’s international presence could be instrumental in facilitating this overseas expansion, although current efforts are predominantly UK-centred. Mr. Fowlie, the executive chairman, emphasises the importance of maintaining positive relations between investors and management to ensure alignment with the firm’s future vision.
Stowe Family Law is poised for further growth and innovation under Investcorp’s ownership, aiming to enhance its market presence and client offerings.
