Star Clippers has launched an initiative aimed at encouraging travel agents to engage with their offerings for the first time.
- The programme, ‘learn the ropes,’ is designed to educate agents who have not previously booked with the sailing ship line.
- Incentives include earning up to £100 in vouchers for bookings exceeding £10,000 in value.
- Agents will have access to exclusive training resources and a comprehensive brand overview.
- An upcoming webinar on July 18 will further aid agents in understanding Star Clippers’ offerings.
Star Clippers is taking strategic steps to entice travel agents into booking their first voyages with the company. The newly introduced ‘learn the ropes’ incentive aims to engage agents who have yet to explore the unique offerings of the sailing ship line. By making initial bookings, agents stand to earn significant rewards, including vouchers up to £100, provided the booked trips are valued over £10,000. This initiative highlights the company’s commitment to expanding its market reach and fostering new business relationships with those in the travel industry.
Agents who participate in the programme will gain invaluable insights and resources. Star Clippers offers a comprehensive brand overview and exclusive training materials as part of the initiative, equipping agents with the necessary tools to understand the unique allure of the company’s sailing voyages. This educational approach underlines the company’s forward-thinking strategy to empower agents with knowledge and expertise, ensuring they can effectively communicate the exceptional value of Star Clippers’ offerings to potential clients.
Central to this initiative is an educational webinar scheduled for July 18 at 9.30 am. This session will provide agents with direct access to expert insights, enhancing their understanding of Star Clippers’ products. By participating in this webinar and subsequent bookings, agents have the opportunity to directly translate their learnings into financial rewards.
Danielle Bates, head of trade sales at Star Clippers’ UK GSA Fred Olsen Travel, spearheads this initiative. Her leadership aims to ensure that agents not only make their first bookings but also become long-term partners. Bates’ role underscores the company’s commitment to cultivating strong and enduring relationships with travel professionals, ensuring mutual growth and success in the highly competitive travel industry.
The ‘learn the ropes’ initiative represents a strategic push by Star Clippers to develop new partnerships and expand its footprint in the travel industry.
