Star Clippers is incentivising travel agents across the UK with a creative window display competition that promises a summer staff picnic as the prize. This exciting contest calls agents to action, expecting ingenuity and creativity in their display designs.
- Travel agents are tasked with creating captivating window displays to vie for a £250 voucher for a team picnic.
- The competition will be observed by Star Clippers’ trade sales team during a two-week tour of high street agencies.
- The winning display will be rewarded through an announcement online and on social media platforms.
- This initiative underscores the importance of strong partner relationships in Star Clippers’ strategic objectives for 2024.
Travel agents in the UK are presented with an exciting opportunity to showcase their creativity in a window display competition organised by Star Clippers. This initiative not only aims to drive engagement with the agents but also offers a tangible reward in the form of a £250 voucher for picnic items from a well-known retailer. By encouraging agents to participate, Star Clippers seeks to maintain its strong relationships within the trade sector.
Scheduled to commence on July 8, the competition closely involves Star Clippers’ trade sales team, who will be touring high street agencies across the UK to capture photographs of the displays and engage with the participating staff. During these visits, agents will also have a chance to partake in a fun lucky dip from a picnic hamper, adding a festive tone to the proceedings.
The culmination of this creative campaign will be the announcement of the winning agency during the week of July 22, both via an e-blast and on social media channels. This public recognition is likely to add an element of competition among participants, fostering a spirit of creativity and camaraderie among the agents involved.
Fay McCormack, the general manager of Star Clippers’ UK General Sales Agent, Fred Olsen Travel, emphasized the importance of these initiatives as a way to solidify and grow their exceptional trade relationships. According to McCormack, rewarding partners for their promotional efforts is a key priority for Star Clippers in the year ahead, highlighting the company’s commitment to sustaining engagement and motivation through innovative campaigns.
The window display competition by Star Clippers reflects a strategic and dedicated approach to valuing and fostering relationships with travel agents.
