Nicola Cox has been promoted to the Head of Trade Sales at Star Clippers, reflecting her significant role within the company.
- This decision aligns with Star Clippers’ strategic aim to reinforce its trade relationships and embrace innovative initiatives.
- Cox, with a robust 34-year background in the travel sector, steps into this role with substantial experience and insight.
- The promotion follows the movement of Danielle Bates to a new position within Fred Olsen Travel, Star Clippers’ UK GSA.
- Star Clippers is simultaneously working to strengthen its synergy with homeworking agents through targeted events.
Nicola Cox has risen to the position of Head of Trade Sales at Star Clippers, marking a pivotal moment in her career and a strategic move for the company. With a record of accomplishment spanning 34 years in the travel industry, including six years dedicated to Star Clippers, Cox brings an unmatched wealth of expertise and experience to her new role.
This appointment reflects Star Clippers’ focus on strengthening its trade ties and enhancing product education amongst its partners. Cox expressed her excitement about taking on this responsibility, stating, ‘There has never been a more exciting time to represent a brand in the niche cruising sector, and as a team we are committed to ensuring the trade is educated on our unique product.’ This vision to innovate and fortify existing relationships underscores the forward-thinking approach of Star Clippers.
The promotion of Cox comes as Danielle Bates, the former Head of Trade Sales, transitions to a new opportunity within Fred Olsen Travel, the company’s UK general sales agent. This transition signifies a series of strategic moves aimed at optimising Star Clippers’ operational alignment and agility in market positioning.
Concurrently, Star Clippers is actively working to deepen its engagement with homeworking agents by orchestrating a series of events in collaboration with Kirker Holidays and Inspiring Travel. These events, part of what is known as the Homeworker Collection, are set to take place in key cities such as London, York, and Birmingham, highlighting the company’s commitment to expanding its reach and strengthening ties within the travel trade community.
Fay McCormack, the General Manager of Star Clippers’ UK GSA, praised Cox for her proven dedication and impact over the past six years, acknowledging that her extensive industry knowledge will open new doors and opportunities for enhanced agent relationships. This endorsement further cements Cox’s appointment as a strategic advantage for Star Clippers, poised to drive the company towards new horizons.
Nicola Cox’s promotion is a strategic step forward for Star Clippers, aiming to enhance trade sales relationships and industry presence.
