St Kitts is steadfast in its strategic focus on the UK travel trade, ensuring a strong presence by organising multiple events throughout the year.
With direct flights operated by British Airways from Gatwick, the Caribbean island aims to enhance its market engagement through several planned activities.
A significant component of the strategy involves quarterly events. These occasions allow for dynamic engagement between the St Kitts team and UK agents, establishing a platform for direct feedback and collaboration.
Planned fam trips, particularly in the fourth quarter, are designed to familiarise agents with St Kitts. By experiencing the island themselves, agents will be better equipped to convey its charm and features to potential tourists.
The in-person interactions during these trips provide an invaluable opportunity for agents to gain firsthand experience. This personal insight is essential for them to effectively market and sell St Kitts as a destination.
The marketing strategy is designed to stimulate bookings and increase visibility of St Kitts’ hotel and tourism products among UK agents. Active communication through various channels supports these goals.
By leveraging strong B2B partnerships, the island enhances collaboration with UK travel sectors, ensuring a continuous pipeline of interest and bookings.
The consistent stream of marketing and educational efforts aims to maintain and boost St Kitts’ presence in the UK market.
The travel agent portal, My St Kitts Rewards, serves as an integral tool for maintaining engagement with the UK trade community.
This platform enables direct communication with agents, providing regular updates and incentives that keep St Kitts top-of-mind for agents.
The portal’s strategic use underscores the island’s dedication to fostering strong ties with its trade partners.
St Kitts’ emphasis on regular training and in-store visits is indicative of its commitment to UK trade partners. This level of dedication is intended to maximise product knowledge and sales capability.
The island’s efforts underscore a long-term strategy to enrich trade relationships, offering continuous opportunities for professional development.
As St Kitts continues to focus on the UK travel trade, its strategic actions are anticipated to yield positive results, enhancing both visibility and tourist influx.
The dedication to education and partnership is a testament to St Kitts’ commitment to solidifying its position as a desirable Caribbean destination.
