The travel industry has seen significant growth in destinations across the Indian Ocean and Africa, spearheaded by Gold Medal’s new offerings. Highlighting an increase in travel package sales, the company has introduced an extensive brochure with various travel experiences.
- Agents have the chance to win places on a Sri Lankan familiarisation trip to explore new travel offerings.
- The Gold Medal brochure adds 36 properties and 15 tours, expanding destination options in the Indian Ocean and Africa.
- Sri Lanka’s growth in travel interest is notable, with a 200% increase in sales reported by Gold Medal.
- The Maldives continues to perform robustly, accounting for a large portion of the growth in the region.
Sri Lanka has emerged as a hot travel destination, with travel company Gold Medal reporting a 200% increase in sales to the region. This surge is part of a broader expansion that includes new travel packages to other Indian Ocean and African countries. Gold Medal’s latest 140-page brochure includes 36 properties and 15 tours. These new offerings provide a wide array of experiences, from the pristine beaches of Mauritius to the exotic wildlife of South Africa.
Agents can seize the opportunity to explore these new travel experiences firsthand by participating in a competition to win places on a Sri Lankan fam trip. This unique chance is part of a promotional initiative launched today, inviting agents to register Indian Ocean or Africa packages with Gold Medal. With three slots available through this registration and additional chances at the ‘Access All Areas’ event, agents are well-positioned to gain deep insights into these regions.
Gold Medal’s focus on the Indian Ocean and Africa is timely, given the impressive growth in sales volume. The Maldives, already a leading travel destination, has shown consistent performance, while Mauritius has experienced a notable 15% increase. Additionally, overall sales in Africa have grown by 55%, reflecting the rising interest in multi-centre itineraries, which are also featured prominently in the new brochure.
Marketing director Sarah Lancashire noted the strategic importance of this release, stating, ‘We are delighted to be kick-starting our 2024 brochure portfolio with the Indian Ocean and Africa.’ This is the first of seven brochures planned for the year, aimed at providing travel agents with cutting-edge resources and inspiration from around the world. By leading with the Indian Ocean and Africa, Gold Medal aims to capitalise on the burgeoning travel market and encourage agents to engage with the new content.
With the inclusion of popular destinations such as the Maldives, Mauritius, Seychelles, and multiple African nations, Gold Medal’s initiative aligns with current travel trends, offering both traditional and innovative travel experiences.
Gold Medal’s expanded brochure and competitive promotion are poised to enhance travel industry connections and opportunities.
