Sosandar partners with Next to launch exclusive homeware next autumn.
- Deal includes living room furniture and accessories like sofas and lighting.
- The agreement requires no capital expenditure from Sosandar.
- Next to leverage its expertise in sourcing and quality in this project.
- This initiative aims to increase brand awareness for Sosandar.
Sosandar, a notable womenswear brand, has entered into a collaboration with retail giant Next for an exclusive homeware collection slated for release next autumn. This strategic partnership will see Sosandar diversify into homeware, offering a range of living room furniture and accessories such as sofas, decorative chairs, rugs, and lighting, all to be available through Next’s website.
The decision to embark on this initiative comes with no financial investment required from Sosandar, underscoring the brand’s commitment to expanding its presence while minimising risks. The company aims to leverage Next’s established expertise in sourcing and quality assurance, combined with Sosandar’s own design inspiration, to deliver an innovative product range.
This collaboration is a part of Sosandar’s broader strategy to enhance brand visibility and reach new customer demographics. The exclusive homeware range is anticipated to attract existing customers, further deepening their connection with the brand. Sosandar’s co-CEOs, Ali Hall and Julie Lavington, emphasised the opportunity this agreement presents to capitalise on the brand’s equity and extend its success through third-party partnerships.
Additionally, it is noteworthy that this is not an isolated venture for Next, as the retailer has recently engaged in similar licensing agreements with other brands, including Clarke & Clarke, French Connection, and Rockett St George, demonstrating its ongoing commitment to expanding its homeware offerings.
Sosandar’s partnership with Next represents a strategic expansion into the homeware sector, aiming to strengthen brand awareness and customer engagement.
