Sosandar and Next have partnered to launch a new homeware collection, leveraging their successful past collaborations.
- The new range is expected to debut in autumn 2025 on the Next website, featuring living room furniture and accessories.
- Sosandar aims to enhance its brand presence without additional financial risks through this licensing agreement.
- This venture will combine Sosandar’s unique design approach with Next’s technical and sourcing expertise.
- The collaboration seeks to reach new audiences and strengthen the brand loyalty of existing customers.
In a strategic move to expand its brand influence, Sosandar has entered a licensing agreement with Next, focusing on a new homeware collection. This collaboration marks an extension of their fruitful partnership following the success of Sosandar’s clothing line sold through Next. The collection is anticipated to launch in autumn 2025, exclusively on the Next website, comprising a complete living room set including sofas, accent chairs, rugs, and lighting.
Sosandar co-CEOs, Ali Hall and Julie Lavington, expressed their enthusiasm, stating: “It is a proud moment for the Sosandar brand to be licensing through Next, a testament to the strength of what we have built.” They view this partnership as a high-value opportunity to harness Sosandar’s brand equity without incurring capital expenditures. By merging both companies’ strengths, the range promises to deliver exciting and unique products.
The partnership takes advantage of Next’s renowned expertise in technical and sourcing skills, complemented by Sosandar’s design aesthetics and customer insights. This combination is expected to produce a distinctive and appealing product range that broadens Sosandar’s reach to new markets while reinforcing the affinity among existing customers.
This latest initiative follows Sosandar’s recent retail expansion into Ireland, marked by the in-store launch at Arnotts in central Dublin. Sosandar’s physical presence in stores complements its robust online strategy and is part of a broader effort to capture a wider audience across various platforms.
The partnership between Sosandar and Next symbolises a strategic effort to augment brand reach and deepen customer engagement.
