SocialChain, a Manchester-founded agency, has appointed Caity O’Shaughnessy as its new business director.
- O’Shaughnessy brings over eight years of experience in digital marketing to SocialChain.
- She has worked with major brands, delivering strategic and creative marketing initiatives.
- Her role will involve enhancing SocialChain’s client offerings and strategic initiatives.
- O’Shaughnessy joins SocialChain at a significant time, aiming to elevate the agency’s impact.
The Manchester-based agency SocialChain has made a strategic appointment by bringing Caity O’Shaughnessy on board as the new business director. With a rich background in digital and social media marketing, she joins the team from Noise Media, where she was responsible for leading client services and agency operations. Her extensive experience, spanning over eight years, covers a wide range of marketing disciplines, including influencer marketing and content production.
O’Shaughnessy’s portfolio is as impressive as it is diverse, featuring collaborations with international brands such as Paradisus Resorts by Meliá Hotels, Audio-Technica, Davines, and Brothers Cider. Her expertise in managing large-scale international campaigns that seamlessly integrate organic and paid social strategies positions her well for her new role at SocialChain. Her ability to develop forward-thinking social campaigns is anticipated to greatly benefit the agency’s expanding digital client base.
In her new position, O’Shaughnessy will be an integral part of SocialChain’s senior leadership team, tasked with not only expanding the agency’s service delivery but also spearheading strategic business initiatives. Her aim is to build robust client partnerships and push the boundaries of what can be achieved in social media marketing. CEO Jacinta Faul expressed confidence in O’Shaughnessy’s capacities, stating that her ambition and expertise are expected to be felt across their operations from the outset.
O’Shaughnessy herself expressed enthusiasm for the new role, noting the agency’s established reputation for innovation within the social media space. “I’m incredibly excited to have joined SocialChain at what is a pivotal time for the business,” she remarked, emphasising the potential to further elevate client offerings and drive forward the possibilities in the digital arena.
The strategic appointment of Caity O’Shaughnessy at SocialChain promises to drive innovation and strengthen client relationships in the digital space.
