Skiddle has introduced a new initiative to help event organisers maximise ticket sales over Black Friday and Cyber Monday.
- These shopping days are significant for retail and e-commerce, offering a ripe opportunity for event organisers to increase visibility.
- Organisers can apply a 20% discount through Skiddle’s Promotion Centre to attract more customers.
- Participation offers premium visibility on Skiddle’s marketing channels, reaching millions monthly.
- The initiative aims to make events more appealing during the festive rush.
Skiddle has unveiled an exciting promotional opportunity specifically designed for event organisers to enhance ticket sales during the highly anticipated Black Friday (29th November) and Cyber Monday (2nd December). Recognising the importance of these dates in the retail and e-commerce calendar, Skiddle offers organisers the chance to stand out with a distinctive and time-limited discount code.
To facilitate participation, organisers can access the Skiddle Promotion Centre, where they can implement discounts for their selected events using the code ‘BLACKFRIDAY24’. The recommendation is to provide a 20% discount, based on data indicating this percentage is most effective in driving conversions. Once activated, this code can be shared directly with potential attendees, enhancing the event’s appeal and boosting ticket sales amid the bustling discount-driven environment.
A comprehensive “How-To” video guide has been made available by Skiddle to ensure organisers can efficiently create and disseminate these discounts. This step-by-step guide simplifies the process, ensuring organisers can fully leverage the platform to maximise their reach during the Black Friday and Cyber Monday frenzy.
Recent research by YouGov highlights that an impressive 72% of consumers are drawn to deals and discounts on these shopping days, often leading to unplanned purchases. The urgency created by these limited-time offers can sway customers to commit to purchasing tickets sooner than they might have initially intended.
Events featured as part of this initiative are guaranteed premium visibility. Participating events will be showcased on Skiddle’s dedicated Black Friday and Cyber Monday ‘Inspire Me’ pages, prominently displayed on their homepage, which garners 4.5 million visitors each month. Furthermore, events will benefit from exposure via Skiddle’s extensive customer newsletter, reaching over 500,000 subscribers, and on their vibrant social media platforms.
Lisa Lewis, Skiddle’s senior marketing manager, explains, “This Black Friday and Cyber Monday, we’re providing a platform for event organisers to boost visibility and sales just before the busy festive season. Our marketing efforts will ensure that event-goers can easily spot bargains, potentially serving as unique Christmas gifts, facilitating organisers in capitalising on one of the most lucrative weekends of the year.”
Skiddle’s initiative offers a strategic opportunity for event organisers to elevate their sales during pivotal shopping events.
