Simply Be has rolled out its new AW24 campaign, focusing on inclusivity and emotional connection.
With diverse styles and a strategic shift, the campaign aims to solidify Simply Be’s status as the UK’s top inclusive womenswear brand.
Simply Be has launched its AW24 campaign with the vision to establish itself as the premier inclusive womenswear brand in the UK, offering sizes ranging from UK 10 to 32. The collection features a diverse range of styles, from bold leopard print dresses to versatile denim pieces, ensuring that every woman can find something that resonates with her personal style.
The ‘Find That Feeling’ campaign is at the forefront of Simply Be’s new strategy, aiming to evoke emotional connections with customers. By focusing on fashion that empowers and excites, the campaign strives to make every woman feel confident and beautiful in her own skin. This initiative is a significant pivot towards creating a more engaging and resonant brand experience.
Simply Be has refined its approach to target a style-conscious 35-year-old ‘bullseye’ customer, positioning itself in a less crowded market space. This strategic shift is designed to attract customers seeking elevated, feminine fashion with an emphasis on quality and fit. Inclusivity remains central, with products available in sizes 10-32.
The brand has enhanced its social media presence, employing a diverse mix of influencers to reflect its fashion-first, inclusive ethos. This includes collaborations with TV presenter and DJ Ashley James and model Soph Hughes. This influencer strategy aims to inspire and engage customers through platforms like Instagram and TikTok, by showcasing relatable fashion content.
Simply Be is making substantial investments in a multi-channel advertising approach, including video on demand and out-of-home advertising, to enhance its brand visibility. This includes partnerships with prominent media outlets, aiming to reach a broader audience and further establish Simply Be as a leading name in inclusive fashion.
The brand’s dedication to providing inclusive fashion is reflected in its commitment to quality and perfect fit. Simply Be aims to translate current trends into styles that suit all women, regardless of shape or size, ensuring that fashion is accessible to everyone. This focus on inclusivity is integral to the brand’s identity and marketing strategy.
Simply Be’s updated marketing strategy for AW24 marks a strategic evolution towards a more emotionally engaging and inclusive fashion experience. By leveraging a diverse range of channels and focusing on quality and fit, the brand aims to enhance its appeal and strengthen its position in the competitive fashion market.
Simply Be’s AW24 strategy emphasises emotional engagement and inclusivity, aiming to enhance its market presence.
Through strategic marketing, the brand seeks to connect with a broader audience and reinforce its commitment to accessible fashion.
