Playa Hotels & Resorts appoints Silvia Catena as new commercial director for UK and Europe to spearhead sales and partnerships.
- Catena, formerly with Tripadvisor and Cara Hotel Marketing, brings extensive experience in managing hotel portfolios in Europe and the Caribbean.
- Her role involves enhancing sales performance and ensuring key market engagement across the UK, Ireland, Spain, Italy, and emerging European markets.
- Collaboration with Lucy Abdul emphasises maintaining and building robust partner relationships for company growth.
- Catena is eager to leverage her Caribbean representation experience to boost Playa’s brand presence in Europe.
Playa Hotels & Resorts has appointed Silvia Catena as their new commercial director responsible for the UK and Europe. She is set to start immediately, bringing her extensive experience from her previous roles at Tripadvisor and Cara Hotel Marketing, where she managed an impressive portfolio of over 70 hotels across the Caribbean for UK and European markets.
In this strategic position, Silvia Catena will be at the helm of driving sales across all markets with a focus on enhancing partnerships. Her role includes ensuring that key partners regularly visit Playa properties to foster stronger relationships and improved market presence.
Another critical aspect of her role will involve working closely with Lucy Abdul, the commercial manager for the UK and Ireland. This collaboration aims to strengthen existing partnerships while building new ones across various sectors, ensuring Playa’s offerings are fully understood and marketed effectively.
Catena’s linguistic skills, including fluency in Spanish and English, along with her native Italian, will be crucial in managing and expanding Playa’s market reach across several European countries. Her familiarity with the Caribbean market is expected to bring additional value to her new role, aligning with the company’s objectives to increase brand visibility and sales in regions like Spain, Italy, and other emerging markets.
Expressing her enthusiasm, Silvia Catena stated, “I’m delighted to be working with Playa Hotels & Resorts. My representation experience within the Caribbean lends itself perfectly to this commercial remit and I can’t wait to work with the team to help drive Playa and its brands within the UK, Ireland, Spain, Italy and other emerging European markets.”
Silvia Catena’s strategic appointment signifies a forward-thinking step by Playa Hotels & Resorts to strengthen their market presence in Europe.
