Silversea and Les Roches have unveiled a pioneering education programme in cruise management.
- This unique programme offers a Postgraduate Diploma in Cruise Line Management at Les Roches Marbella campus.
- Students will gain insights into cruise operations, marketing, revenue management, and more.
- Graduates are supported by a scholarship and potential employment with Silversea.
- The course positions Les Roches and Silversea at the forefront of cruise industry education.
In an unprecedented partnership, Silversea and Les Roches have introduced a groundbreaking course aimed at equipping students with comprehensive knowledge about the cruise industry. The newly established Postgraduate Diploma in Cruise Line Management will be delivered at the Les Roches campus located in Marbella, Spain. This strategic choice of location is bolstered by its proximity to Malaga, a significant hub for luxury cruise lines, further enhancing the learning experience for participants.
Structured to provide a deep dive into the multifaceted operations of cruise management, the curriculum encompasses a range of subjects from onboard area management to advanced marketing and revenue tactics. The aim is to develop a cadre of highly skilled professionals equipped to navigate and thrive within the rapidly expanding cruise sector.
As part of this educational endeavour, students will benefit from a scholarship agreement between Silversea, a prominent entity within the cruise industry, and Les Roches, recognised as one of the top four hospitality management schools globally. This provision not only eases the financial burden on students but also opens a pathway to potential full-time employment with Silversea, thus marrying educational excellence with real-world applications.
Barbara Muckermann, President of Silversea, underscores the importance of this initiative by acknowledging the critical role of education and training in fostering a service-oriented industry. She remarked, “Silversea places great importance on sourcing the industry’s most talented crew members,” highlighting the company’s commitment to sustaining high standards as the cruise line expands its fleet.
Carlos Díez de la Lastra, CEO of Les Roches, expressed pride in partnering with Silversea, a leader in the ultra-luxury cruise market. He noted that the luxury cruise sector still holds significant potential for academic exploration, affirming that the diploma promotes Les Roches as a leader in such specialised fields.
The cruise industry, exhibiting a robust recovery and poised for further growth post-pandemic, underscores the necessity of acquiring fresh talent, as indicated by CLIA’s statistics revealing that the sector contributes to over 1.2 million jobs globally. The collaboration between Silversea and Les Roches is intended to pave the way for future industry leaders, ensuring high-calibre talent is ready to meet the challenges and opportunities that lie ahead.
The collaboration between Silversea and Les Roches heralds a new era in cruise industry education, fostering future leaders equipped to excel in this vibrant sector.
