Silversea has achieved a remarkable milestone by recording its most successful sales week in the UK.
- From February 19 to 25, the cruise line saw a significant surge in demand, topping previous records.
- Managing Director Peter Shanks attributes this success to the steady growth in demand post-Christmas.
- The company’s advocate programme played a key role, recognising top contributors to the cruise line’s success.
- Advocates receive plaques and financial rewards for their valuable support.
Silversea has reached an unprecedented milestone, marking its most successful sales week in the UK. From February 19 to 25, the cruise line experienced a remarkable surge, breaking previous sales records. According to Peter Shanks, Managing Director for the UK, Ireland, the Middle East, and Africa, this success is attributed to the continuous growth in demand observed since Christmas.
The advocate programme, which began in 2016, has been pivotal in reaching this achievement. Advocates, recognised for their exceptional contributions, receive plaques and monetary rewards. Each month, ten advocates are celebrated for their dedication, ranging from outstanding sales performance to excellent customer service.
Peter Shanks expressed gratitude during the annual ‘thank you’ lunch, acknowledging the vital role advocates play in supporting Silversea. He stated, “We can’t fill our ships without your support,” underscoring the importance of the advocate programme in sustaining the company’s momentum.
The successful sales week exemplifies Silversea’s strong market presence and strategic initiatives, solidifying its position within the competitive cruise industry. This achievement is a testament to the company’s effective engagement and marketing strategies that resonate with its target audience.
In essence, Silversea’s record-breaking sales week highlights the impactful role of its advocate programme and strategic market engagement.
