Signol, a forward-thinking sustainability startup, has successfully raised £2.5 million to further its mission of decarbonising the shipping and aviation industries. This funding illustrates a significant step in their journey towards promoting environmentally conscious operations.
The infusion of capital was led by TMV, a prominent New York-based venture capital firm, and saw contributions from notable industry players including Ultranav and MOL PLUS.
The newly acquired funds will be strategically channelled into enhancing Signol’s innovative solutions. Specifically, the company aims to solidify its presence in the aviation and maritime sectors, focusing on increasing commercial traction. This involves conducting a proof-of-concept initiative to mitigate emissions from corporate travel by leveraging behavioural changes.
In commentary regarding this venture, Marina Hadjipateras, co-founder of TMV, emphasized the immediate need for such sustainable solutions. She highlighted the human element in transforming industries, particularly maritime, given its extensive market valuation and global role in goods transportation.
Signol stands out by employing a unique approach centred around sustainability-focused behaviour change services. The company effectively employs data and behavioural science to guide employees towards making sustainable choices.
Signol’s scalable communications platform plays a pivotal role. It utilizes behaviour change techniques which alleviate the challenges faced by crew members in implementing fuel-saving measures, thus significantly contributing to CO2 reduction across industries.
To date, Signol’s efforts have led to the saving of over 100,000 metric tonnes of CO2, with fuel consumption reductions noted at 1% in aviation and 12% in shipping, showcasing the power of optimized human decision-making.
The investment attracted interest from major industry stakeholders. Takuya Sakamoto, CEO of MOL PLUS, expressed appreciation for Signol’s unique methodologies that assist seafarers in managing workload pressures effectively.
Sakamoto reiterated MOL PLUS’s commitment to Signol’s cause, ensuring that human contributions remain central in the journey towards sustainability. His support underscores the importance of collective efforts from maritime leaders in confronting environmental challenges.
Ultranav, a key supporter of Signol, commended the company’s dedication to utilising the potential of human resources in reducing emissions. Per Lange from Ultranav lauded the initiative, citing extensive personal experience within the maritime sector.
Lange’s endorsement comes from firsthand knowledge of the challenges involved in engaging crew members in sustainability efforts without adding undue stress. His support aligns with broader moves to recognise and integrate human efforts in achieving emission reduction targets.
As Signol looks to the future, their £2.5 million funding marks just the beginning. There’s a clear path towards broader implementation of their behavioural techniques across more sectors.
The strategic partnerships forged through this funding round offer a strong foundation for Signol to expand its influence, thereby making a larger impact on global sustainability initiatives.
Their pioneering approach holds potential not only in maritime but also for a wide range of industries seeking sustainable operational shifts.
In conclusion, Signol’s recent funding success highlights its promising trajectory towards aiding the decarbonisation of crucial industries. With strategic investments and continued innovations, the company is well-positioned to champion sustainable practices on a greater scale.
