The accessible travel market is a significant yet under-targeted segment.
- Travellers with accessibility needs often spend more and travel frequently.
- Companies like Tui are recognising the commercial potential of accessible travel.
- An ageing global population increases the demand for accessible travel options.
- Industry experts highlight the necessity for a strategic focus on accessibility.
The accessible travel market, often overlooked by the industry, presents substantial commercial opportunities. This segment of travellers is characterised by higher expenditure, more frequent travels, and larger group sizes, making them an attractive target for travel companies.
Marina Snellenberg, speaking at the World Travel Market 2024, stated that Tui has shifted its perspective towards the commercial benefits of accessible travel. While the moral and legal imperatives of accessibility are acknowledged, the financial potential is now being emphasised. According to Snellenberg, customers with access needs not only spend more but also book their holidays earlier and for longer durations, highlighting a lucrative market segment.
With the global population ageing, the demand for accessible travel solutions is poised to grow. Snellenberg points out that as age increases, so does the prevalence of disability, stressing the importance for businesses to adapt their strategies accordingly. Companies that prioritise accessibility are likely to benefit not only from a moral standpoint but also financially.
Angus Drummond, the CEO of Limitless Travel, commended Tui’s prioritisation of accessibility, advocating for more companies to follow suit. He highlighted how accessibility in travel can enrich experiences, ensuring inclusivity extends beyond legal obligations to practical, enjoyable holiday experiences for everyone.
The ambassador for ‘Spain for All’, Ade Adepitan, emphasised the untapped revenue potential within the disabled travel market. He noted the significant spending power of disabled individuals, underlining the lack of targeted marketing towards this demographic. Adepitan stressed that accessibility belongs to everyone, broadening the appeal of travel destinations.
As companies awaken to the financial opportunities in accessibility, a strategic focus on inclusive travel promises mutual benefits for businesses and travellers alike.
