Iglu Ski has raised almost ten times more for a snowsports charity this season compared to the same period last year.
- Customers booking with Iglu Ski contribute £1 per passenger to Disability Snowsport UK, enhancing inclusivity.
- Funds raised thus far will enable 247 adults and children to enjoy ski sessions across UK slopes.
- The initiative reflects a growing awareness and willingness of customers to support accessible snowsport experiences.
- This effort aligns with Disability Snowsport UK’s mission to enhance snowsport access for everyone.
This season, Iglu Ski has seen a remarkable increase in charity contributions, raising nearly £4,000 for a snowsports charity which is almost tenfold the amount collected by the same time last year. At the point of booking, customers are invited to add a nominal £1 per passenger donation to Disability Snowsport UK (DSUK), an organisation dedicated to making snowsports accessible to all individuals, regardless of their physical abilities.
The funds amassed so far amount to £3,704, which stands in stark comparison to the £425 gathered by the same juncture in 2023. This financial boost will facilitate snowsport experiences for approximately 247 adults and children across various UK slopes, highlighting a significant stride towards inclusivity within the sport.
Gordon Ritter, head of product and commercial at Iglu Ski, remarked on the touching generosity of customers, stating, “It’s heartwarming to see our guests consider the needs of others and make healthy donations to the charity.” Such contributions not only support DSUK but also aim to bring joy and the thrill of skiing to more individuals, both in the UK and beyond.
DSUK’s chief executive, Virginia Anderson, underscored the profound impact of these donations by noting that snowsports offer great opportunities for individuals to try something new, have fun, and challenge themselves. Anderson expressed gratitude towards Iglu Ski and its patrons, acknowledging that these experiences can be transformational for disabled participants, ranging from Cairngorm to Hemel Hempstead.
The significant rise in donations underscores the increasing support for inclusivity in snowsports.
