In a significant expansion, YouTube giants Sidemen have opened their second physical retail outlet, enhancing their brand’s presence in the UK.
- The new SDMN store is strategically located in Birmingham’s renowned Bullring & Grand Central shopping centre, a hub of high consumer traffic.
- This Birmingham branch is the first of its kind in the Midlands, offering exclusive unisex streetwear and collaboration lines.
- Hammerson, the shopping centre’s owner, supports this move as part of a broader strategy to diversify and energise retail offerings.
- The store opening signifies the Sidemen’s successful foray into physical retail, following a similar venture in Bluewater last year.
YouTube sensations, the Sidemen, have made a significant stride in retail by inaugurating their second physical store in the bustling Birmingham Bullring & Grand Central shopping centre. This expansion reflects their strategy of strengthening the brand’s footprint across the United Kingdom, with the new SDMN store marking the group’s first presence in the Midlands. The selected location is noteworthy, situated in one of the UK’s busiest retail environments, known for its high consumer footfall and broad demographic reach.
The Birmingham store, opening with substantial fanfare, provides a unique opportunity for fans and fashion enthusiasts to explore exclusive Sidemen merchandise. The range includes unisex streetwear and an exciting new collaboration with Teenage Mutant Ninja Turtles, a testament to the brand’s evolving product portfolio.
Hammerson, the proprietor of Bullring & Grand Central, has endorsed this initiative as aligning with its strategy to diversify its retail offering and inject fresh, dynamic concepts into its portfolio. This decision underscores a commitment to enhancing shopper experience and placing innovative brands alongside established international names.
Matt Peters, the managing director of SDMN Clothing, expressed confidence in the brand’s physical retail model, citing positive outcomes from their first store in Bluewater. “We’re incredibly excited to be joining forces with Bullring & Grand Central to bring the Sidemen brand to Birmingham,” he noted, highlighting the strategic importance of this new location for future growth and brand evolution.
Since its inception in October 2013, the Sidemen YouTube channel has amassed a vast audience, boasting millions of subscribers and billions of views. This expansive outreach translates into a substantial customer base eager to engage with the brand across multiple platforms, both digital and physical. The Birmingham store is poised to capitalize on this engagement, offering fans a tangible experience of the Sidemen’s dynamic brand identity.
The launch of Sidemen’s Birmingham store marks a pivotal moment in their retail journey, reinforcing their brand’s tangible presence alongside their digital success.
