A surge in demand for short-haul city breaks characterises Co-op Holidays’ current sales pattern.
- Short-haul beach holidays follow closely as the second preferred choice among travellers.
- For the first time in three years, Krakow tops the list, overtaking Reykjavik, as the favourite city destination.
- Malta emerges as a strong contender, securing the second most-booked position for 2024.
- Natalie Quiney highlights the appeal of city breaks, emphasising dining and cultural experiences.
This year, there has been a remarkable increase in the popularity of short-haul city breaks, placing them at the forefront of sales for Co-op Holidays. Travellers appear increasingly drawn to the convenience and charm of these brief urban getaways.
Interestingly, short-haul beach trips are also seeing substantial bookings, reflecting a continued preference for nearby travel destinations. These holidays offer a mix of relaxation by the sea and proximity to diverse cultural experiences.
A notable shift has occurred at the top of the preferred city destinations list, with Krakow in Poland surpassing Reykjavik for the first time in three years. This change suggests a rising interest in Eastern European cities among tourists.
Malta has firmly established itself as the second most-popular location for Co-op Holidays this year, indicative of its burgeoning appeal as a travel destination. This follows the trend of Mediterranean spots gaining traction amongst holidaymakers.
Natalie Quiney, Co-op Holidays’ content and ecommerce manager, observes that the allure of short-haul city breaks lies in their rich offerings, which include culinary delights, cultural attractions, and historical landmarks. She notes that these advantages make such trips ideal for maximising one’s holiday time.
In conclusion, short-haul city breaks continue to captivate travellers, as evidenced by their top position in Co-op Holidays’ sales, with destinations like Krakow and Malta leading the charge.
