Hallmark Branding and Moorland Business Development merge to create Dialled In.
- The new agency aims to offer a comprehensive sales and marketing service.
- Brendan Hall and Josh Dickens are leading the new venture from Sheffield.
- The merger seeks to meet client demand for integrated services.
- ‘Commercially Minded Marketing’ differentiates Dialled In from competitors.
In a significant development within the marketing sector, Hallmark Branding and Moorland Business Development have combined their expertise to form a new entity named Dialled In. This merger reflects a strategic move to bring together two established forces in the industry, enhancing their ability to deliver a full range of sales and marketing services from their base in Sheffield.
Dialled In will be spearheaded by Brendan Hall and Josh Dickens, two industry veterans with a proven track record of leadership at SMH Group, a renowned accountancy firm. Their collaboration is not born out of convenience but from a shared vision developed over years of professional interaction and collaboration.
The decision to formalise their partnership arose from a clear market need. Clients increasingly demand both sales and marketing functions, preferring a single, unified approach. This merger aims to address such expectations, providing clients with innovative solutions that marry business development with traditional marketing strategies. As Brendan Hall put it, ‘whilst joining forces was always something we said we would do, now seems like the perfect time to get everything aligned.’
Josh Dickens, expressing optimism about the venture, stated, ‘We are excited about the opportunities this merger presents. We’re stronger together, and can leverage our collective experience and capabilities.’ The agency’s ethos, encapsulated by the term ‘Commercially Minded Marketing,’ signals a departure from typical industry practices, where business development and marketing often operate in silos.
By adopting this integrated approach, Dialled In aspires to become the ‘go to’ commercial agency in the region, offering clients tangible results and a service that adapts to the dynamic needs of modern businesses. This merger not only signifies the blending of two firms but also the unification of their respective clients, who stand to benefit from a broadened scope of services.
Dialled In represents a paradigm shift in Sheffield’s marketing landscape, promising comprehensive, integrated solutions.
