Seasalt has welcomed Louise Couch, a former Peloton executive, as its new CFO, marking a significant strategic move for the brand.
- Couch will oversee Seasalt’s business strategies and financial operations, contributing to its global expansion.
- Her financial acumen is backed by experience at Morgan Stanley and JP Morgan, focusing on the retail sector.
- Seasalt experienced another record year with expansion across the UK and Ireland, highlighting growth ambitions.
- CEO Paul Hayes emphasised Couch’s international experience as vital to the company’s future strategies.
Seasalt has announced the appointment of Louise Couch as its new Chief Financial Officer (CFO), a move that underscores the company’s commitment to strengthening its leadership team. Couch transitions from Peloton, where she served as Senior Director of International Financial Planning and Analysis. Her role at Seasalt will involve reporting directly to CEO Paul Hayes and taking charge of essential business strategy and financial decisions, as well as facilitating the company’s international growth.
Couch’s appointment comes at a time when Seasalt is looking to build upon its recent successes. The company has had a ‘record-breaking’ year, attributed in large part to strategic store openings across the UK and Ireland. New locations have been established in Aberdeen, Malvern, Meadowhall in Sheffield, Trentham in Stoke-on-Trent, and a pop-up store in Plymouth, alongside its third store in Kenmare, Kerry. These expansions signify the brand’s robust approach to increasing its market presence.
Couch’s robust background in financial strategy, with prestigious positions at Morgan Stanley and JP Morgan, aligns well with Seasalt’s ambitions. Her expertise particularly in international markets is expected to be instrumental as the company navigates through its next phase of growth. Paul Hayes, the CEO, expressed his delight at her joining, stating, “Her extensive knowledge and experience, particularly in international markets, will be invaluable as we continue to develop our long-term strategy to support our growth ambitions.”
With the brand actively working towards enhancing its physical footprint and engaging in significant financial planning, the addition of Couch to the leadership team gives Seasalt a competitive edge. The ongoing global expansion requires adept financial stewardship, a challenge that Couch is poised to meet with her comprehensive understanding of international finance.
Louise Couch’s appointment as CFO is set to bolster Seasalt’s growth strategy, driving its financial and international expansion forward.
