Mike Fulkerson is the new Vice President and Chief Marketing Officer at Seabourn.
- He previously held a top marketing position at Canyon Ranch.
- Fulkerson also worked in senior marketing roles at Marriott International.
- He will report directly to Seabourn President Natalya Leahy.
- Fulkerson is recognised for his expertise in luxury and global brand marketing.
Mike Fulkerson steps into the role of Vice President and Chief Marketing Officer at Seabourn, a prominent luxury line under Carnival Corporation. His appointment marks a significant transition from his previous post at Canyon Ranch, a leading wellness brand.
Before joining Seabourn, Fulkerson amassed considerable experience in the hospitality industry, having served as the Chief Marketing Officer at Canyon Ranch. His tenure there was characterised by strategic marketing initiatives that aligned with luxury wellness offerings.
Additionally, Fulkerson’s professional background includes a pivotal role at Marriott International, where he was the Vice President of Marketing for Asia Pacific. His responsibilities encompassed strategic marketing across more than 700 hotels, demonstrating his capability in handling complex, multi-regional marketing operations.
In his new role, Fulkerson will directly report to Seabourn President Natalya Leahy, who expressed her enthusiasm over his appointment. She remarked, “I am very excited that Mike joins our team to help us further support and build upon the success of our amazing global brand.”
Fulkerson is celebrated as a “proven global marketing leader,” noted for his extensive knowledge and experience in luxury, hospitality, and well-renowned consumer brands. His addition to Seabourn is anticipated to bolster the brand’s global marketing strategies, reinforcing its position in the luxury cruise market.
Mike Fulkerson’s appointment is set to elevate Seabourn’s marketing efforts, leveraging his rich experience in luxury branding.
