Red Sea Holidays has made a strategic appointment to strengthen trade relations.
- Sarah Lavender, with over 30 years of experience, joins as the new trade relations manager.
- Lavender is set to enhance existing relationships and drive growth for the company.
- The appointment follows a reshuffle in the team, with notable departures and new roles filled.
- Lavender’s extensive background in the travel industry makes her a valuable asset.
Red Sea Holidays has strategically positioned itself to enhance trade relations by appointing Sarah Lavender as the new trade relations manager. With a prolific career spanning more than three decades in the travel sector, Lavender’s expertise is anticipated to significantly benefit the growth and strengthening of the company’s existing relationships within the trade.
Lavender’s career has been marked by her roles in prominent companies such as Tenerity Travel, Affinion Travel International, Tui, First Choice Holidays, and Going Places. Her adeptness in operations management, combined with her client satisfaction focus, promises to bring a nuanced approach to her new role at Red Sea Holidays.
The recent team reshuffle at Red Sea Holidays entails the departure of Nicky Bird, the former national trade manager, who has joined Premier Holidays as a business development manager for the south of England. Simultaneously, Josh Bull has been inducted as a business development executive for the north to bolster the company’s trade network.
Peter Kearns, the executive director of Red Sea Holidays, expressed his enthusiasm at Sarah Lavender’s appointment, identifying it as a timely decision aligned with the company’s upcoming relocation to new offices in Cambridge, scheduled to open next month. Kearns highlighted Lavender’s comprehensive experience in both trade and operator roles, underscoring her capacity to address the distinctive needs of customers and trade partners alike.
Lavender is keen on integrating her proven strategies for customer satisfaction into Red Sea Holidays, which she believes will be pivotal during this phase of ongoing growth. Her appointment is viewed as crucial not only for the company but also for enhancing valuable partnerships with its trade partners
Sarah Lavender’s appointment is poised to drive significant growth and strengthen trade relations for Red Sea Holidays.
