Sainsbury’s has introduced an innovative range of Pan-Asian ready meals, available in stores now.
- This range features a selection of seven mains and six side dishes inspired by Asian cuisine.
- Dishes represent flavours from Japan, Indonesia, Korea, and Thailand, available from £4.
- Consumer demand for diverse world cuisines has driven this range, according to Sainsbury’s research.
- Sainsbury’s aims to offer a convenient yet authentic dining experience to UK households.
Sainsbury’s has made a notable addition to its product offering with the launch of a new range of own-brand Pan-Asian ready meals. The collection is inspired by the rich and varied flavours of Japanese, Indonesian, Korean, and Thai cuisines, providing an eclectic mix of options for consumers seeking global tastes without the need for international travel.
The newly launched ‘by Sainsbury’s’ range comprises a variety of seven main dishes, each priced from £4, making them an affordable option for those embracing culinary exploration. Noteworthy items in this collection include Chicken Pad Thai Noodles, Beef Bibimbap, Nasi Goreng, and a Sticky Chilli Chicken Rice Bowl. Added to these are Teriyaki Chicken, Chicken Yaki Udon Noodles, and the Spicy Gochujang Style Chicken Rice Bowl, each offering a distinct taste profile that echoes its cultural origins.
Accompanying the mains, the selection also introduces six side dishes priced at £2.50. These sides include Chilli Fried Chicken, Edamame Beans, and a Fried Gyoza Selection, alongside Crispy Panko Prawns, Teriyaki Vegetable Bao Buns, and a Dip Selection. The assortment aims to complement the main meals while still allowing individuals to mix and match based on taste preferences.
The creation of this range aligns with findings from Sainsbury’s recent consumer research, which revealed a significant increase in the consumption of world cuisines among UK households. Notably, Japanese, Korean, and Thai foods are among the five fastest-growing cuisines domestically. This insight has driven Sainsbury’s ambition to make international flavours more accessible and convenient for the everyday consumer who may be keen to expand their at-home dining experiences.
Katy Winterbottom, product developer at Sainsbury’s, emphasised the brand’s commitment to delivering vibrant and bold flavours analogous to traditional Asian dishes. She stated that these meals cater to customers’ desires to enjoy diverse foods without incurring the cost and effort associated with travelling or engaging in complex cooking processes.
Sainsbury’s new Pan-Asian range allows consumers to enjoy global flavours conveniently at home.
