Royal Caribbean’s vice-president highly commends UK agents for their contribution to the sales of the new Icon of the Seas, marking a noteworthy achievement for international collaboration.
- The UK has accounted for approximately 5% of bookings for the Icon of the Seas, reflecting the country’s pivotal role in the vessel’s commercial success.
- Despite the ship’s launch coinciding with the UK’s peak selling season, high interest and demand have been demonstrated by agents.
- The Icon of the Seas, lauded as the largest in the world, features state-of-the-art amenities, driving remarkable market demand.
- Royal Caribbean executives express optimism for ongoing UK involvement as new ship classes further develop.
Royal Caribbean’s vice-president for the EMEA region has reiterated the importance of UK agents in promoting the new Icon of the Seas, which is a testament to international collaboration in the cruise industry. The UK market has been responsible for around 5% of the bookings for this remarkable vessel, highlighting its significance in driving sales.
This enormous cruise ship, due to set sail on its maiden voyage on January 27, is celebrated as the largest in the world. It boasts incredible features with eight distinct ‘neighbourhoods’, over 20 dining options, a water park, and 28 room categories, making it a standout in the cruise industry.
Ben Bouldin recognises the unfortunate timing of the ship’s launch which coincides with peak selling season in the UK, yet he remains optimistic. He acknowledges that more agents are expected to experience the Icon of the Seas firsthand, with the belief that seeing is believing.
Bouldin has explained that January and February are critical months for UK travel agents. Failing to meet targets during these months could jeopardise yearly goals. Despite this, the interest remains strong, and UK agents are anticipated to continue playing a vital role as the Icon class evolves and grows.
Chief Executive Jason Liberty has described the Icon of the Seas as the ‘biggest, baddest ship on the planet’, a sentiment echoed by fellow executive Michael Bayley. Bayley believes the ship meets all necessary criteria and aligns perfectly with their customer demographic.
In summary, Royal Caribbean’s new vessel, the Icon of the Seas, has positioned itself as a major player in the cruise industry, while UK agents have been integral to its early success. With the potential for further growth, this Icon-class ship represents a bright future for both Royal Caribbean and its international partners.
The collaboration between Royal Caribbean and UK agents marks an optimistic outlook for future international ventures in the cruise industry.
