Exploring synergies: Royal Caribbean’s new EMEA VP, Gerard Nolan, outlines potential collaborations with Celebrity Cruises.
- Nolan steps into his role, succeeding Ben Bouldin, with plans to enhance European and regional operations.
- Emphasising the importance of trade partners, Nolan reaffirms a dedicated approach towards travel agents.
- Independence of the Seas returns to Southampton with notable anticipation and strong market affection.
- New leadership to focus on leveraging shared resources and expanding market presence across the region.
Gerard Nolan, recently appointed as the vice-president for Europe, the Middle East and Africa for Royal Caribbean, has expressed a keen interest in pursuing synergies with the sister brand, Celebrity Cruises. Succeeding Ben Bouldin, who will assume the presidency of Royal Caribbean International China in August, Nolan articulated his vision of strengthening partnerships and resource sharing in a recent webcast, highlighting the shared platforms and team alignments between the two brands.
Emphasising the foundational role of trade relationships, Nolan has been actively engaging with trade partners throughout the UK, Ireland, and the wider EMEA region. This commitment aims to bolster Royal Caribbean’s market positioning while supporting the travel agents who are seen as crucial to the brand’s strategy. Nolan has expressed astonishment at the positive reception his appointment has received and is determined to build upon existing relationships.
The return of the Independence of the Seas to Southampton signifies a strategic move by Royal Caribbean to capitalise on a ship that enjoys popularity in the UK. Described as a fan favourite, the ship’s scheduled return has been met with enthusiasm, with pre-registrations proving highly successful. Aaron Langford, UK and Ireland senior sales director, echoed this sentiment, noting the ship’s distinctive appeal despite its smaller size and age compared to newer vessels.
Nolan’s appointment comes at what he describes as an exciting time for Royal Caribbean, with plans to gain deeper insights from the experience of colleagues and the operational setups of significant ships such as the Oasis of the Seas and Utopia of the Seas. He plans extensive engagement with all aspects of the brand, promising to deepen his understanding of the mechanics behind Royal Caribbean’s success.
Integral to Nolan’s vision is the enhancement of the company’s trade engagement strategies, utilising the extensive capabilities of tools such as Club Royal. His goal is to simplify processes for trade partners, ensuring ease of collaboration and mutual benefit as the brand navigates market dynamics.
Gerard Nolan’s appointment signifies a strategic shift within Royal Caribbean, promising renewed focus on synergies and trade engagements in the EMEA region.
