Royal Caribbean is launching a major training initiative for travel agents in the latter half of 2023.
- The programme includes interactive webinars, in-person sessions, and ship visits, targeting over 1,000 agents.
- Led by Kristi Reeser, the training caters to both new and experienced agents within the industry.
- Webinars will provide direct communication with experts, offering insights and answering queries.
- The initiative aims to enhance knowledge in preparation for upcoming ship launches and industry changes.
In a strategic move to bolster the expertise of travel agents, Royal Caribbean has rolled out a new training schedule for the second half of 2023. This initiative is designed to connect with over 1,000 agents through a combination of in-person training sessions, interactive monthly webinars, and exclusive ship visits. By doing so, Royal Caribbean aims to equip agents with the necessary knowledge and skills to effectively market their offerings.
Kristi Reeser, Royal Caribbean’s training manager, will spearhead this ambitious tour. Catering to both novices and seasoned professionals, the training sessions present an ideal opportunity for agents to stay informed about the dynamic cruise industry. The programme not only covers foundational aspects but also offers advanced updates, ensuring all participants can maximise their learning experience.
The monthly webinars promise an interactive platform where agents can engage with industry experts. These sessions will provide a forum for agents to ask questions, gain valuable insights, and better understand Royal Caribbean’s evolving services. Such direct communication is particularly crucial as the industry evolves rapidly, necessitating a well-informed agent network.
Reeser expressed enthusiasm about the training tour, stating: “This is the biggest training tour Royal Caribbean has undertaken in recent years. We’re excited to be back on the road, meeting and speaking with travel agents directly and offering training sessions that reflect the fast-paced changes we’re seeing in the cruise industry.” Her comments underscore the significance of staying updated in an industry characterised by constant change and innovation.
In addition to the tour, the cruise line offers agents access to ‘My Royal Genie’, a digital tool launched in July, which facilitates the creation and distribution of custom digital brochures. Furthermore, the learning platform ‘Club Royal’ provides on-demand modules, further enriching the training landscape. Torey Kings-Hodkin, the UK and Ireland head of sales, highlighted, “We invest heavily in our amazing travel agent partners to ensure everyone across the board can access the training they need in order to immerse themselves in the Royal Caribbean brand.” This commitment is indicative of the cruise line’s strategy to leverage its training programmes for brand immersion and awareness.
This comprehensive training initiative underscores Royal Caribbean’s commitment to equipping travel agents with essential skills and knowledge.
