Royal Caribbean is strategically enhancing its trade team to boost agent relations in anticipation of 2024.
- Numerous new hires and promotions signal an increased focus on detailed and personalised support for agents.
- Danny Girling, Ellie Lamb, Molly Ewens, and Laura Bailey are key new additions to the sales team.
- Internal promotions bring Luke Vanderhoeven, Kelly Ashby, and Sophie Wilson into pivotal roles.
- These changes aim to equip the team with enhanced capabilities for a successful upcoming year.
Royal Caribbean’s proactive approach to strengthening its trade relationships is underscored by a series of strategic new hires and internal promotions. This decision is driven by a desire to augment the support provided to trade partners and is a recognition of their remarkable efforts.
The company recently welcomed new personnel, including Danny Girling as senior account manager for new business, Ellie Lamb who assumes the role of north east sales development manager, Molly Ewens as south east sales development manager, and Laura Bailey who joins as the south west sales development manager. These appointments are expected to bring fresh perspectives and energy to the team, reinforcing the company’s commitment to deepening trade partner engagement.
In tandem with recruiting new talent, the firm has also initiated significant internal promotions. Luke Vanderhoeven has transitioned to the role of UK field sales manager; Kelly Ashby has advanced to divisional sales manager for the south; and Sophie Wilson has been appointed as the divisional sales manager for the north. These strategic moves are designed to make optimal use of existing talent while aligning with the broader objective of focussing on customised partner support.
Stuart Byron, Royal Caribbean’s director of sales, articulated the primary goal behind these organisational changes: to deliver more comprehensive and personal support to agents, thereby maximising their potential to assist customers in realising their holiday aspirations. With a fully resourced on-ground sales team, the company is poised to maintain a high standard of service.
As the new structure embeds itself, Royal Caribbean anticipates a busy yet successful year ahead. The timing of these moves allows new hires ample opportunity to acclimatise and understand the business nuances ahead of the bustling 2024 wave period. These developments are complemented by the installation of Holly Matthews as sales admin manager, enhancing operational efficiency.
Looking towards the future, 2024 will mark a significant period for the company, marked by the integration of its EMEA training manager, Kristi Reeser, and the introduction of an expansive training calendar aimed at further empowering trade partners.
Royal Caribbean’s strategic personnel changes signal a robust commitment to advancing trade partnerships and operational excellence.
