Royal Caribbean’s Scotland roadshow was a resounding success, engaging over 400 agents.
- The event, held from August 27-30, covered cities like Aberdeen, Dundee, Edinburgh, and Glasgow.
- Key updates included the new Scottish air charter to Bologna and the revamped Upper Deck loyalty programme.
- The roadshow also highlighted a $130m refurbishment of Allure of the Seas and new ships to the fleet.
- Plans are underway to enhance the event’s scale for next year, says senior sales director Aaron Langford.
Royal Caribbean’s recent roadshow tour in Scotland has been labelled a success as it connected with more than 400 agents over a three-day event that spanned major cities, including Aberdeen, Dundee, Edinburgh, and Glasgow. This initiative, dubbed the ‘Summer in Scotland’ showcase, is being celebrated as the company’s most ambitious and extensive effort to date within the region.
The event’s agenda included multiple outreach efforts such as shop visits and coffee mornings with homeworking agents, which facilitated direct engagement and detailed discussions. During these sessions, Royal Caribbean used the opportunity to relay significant news, such as the inception of a Scottish air charter service slated to commence in May 2025. This service will offer direct flights from Glasgow to Bologna, catering specifically to the Greek Islands itinerary on their ship, Explorer of the Seas.
Further underscoring the roadshow’s comprehensive nature was the introduction of updates to the company’s trade loyalty programme, Upper Deck, which has been transformed to allow agents to earn up to £500 per booking. Additionally, attendees received insights into the enhancements and refurbishments made to existing fleet members, including Allure of the Seas’ $130 million facelift set for its Barcelona arrival in 2025.
The showcase did not merely focus on the present but also looked toward the future, announcing forthcoming additions to the fleet such as the second Icon-class ship, the Star of the Seas. Besides product updates, agents were incentivised through competitions, with the chance to win a seven-night Caribbean cruise on Wonder of the Seas from Port Canaveral, Orlando.
Aaron Langford, senior sales director for the UK and Ireland, praised the turnout and engagement levels at the roadshow, expressing gratitude towards Scottish agents for their support. He noted, “I’m blown away by the support of our brand here in Scotland. It’s clear there is a deep understanding and connection with our brand.” Langford also hinted at the company’s intentions to elevate the event next year, striving to make it even more impressive.
Looking forward, the Royal Caribbean sales team is scheduled to continue its roadshow in Ireland on September 11, where they plan to engage with the region’s agents similarly.
The Scotland roadshow conclusively affirmed Royal Caribbean’s thriving connection with travel agents in the region.
