Riviera Travel is set to honour its trade partners with its first-ever agent awards ceremony in 2025, recognising various categories to celebrate outstanding contributions.
- The upcoming Riviera Travel Agents Awards aims to acknowledge the significant achievements of retail agents, homeworkers, and OTA partners.
- Categories for recognition include Best Newcomer, Best Cruise Agent, Best Homeworker, and Best Tour Partner both Long-Haul and European.
- The event is scheduled to take place on 10 April at The Lookout in London, overseen by Riviera’s senior trade team.
- This initiative follows a substantial 35% year-on-year increase in trade bookings, with a noteworthy surge in river cruises and solo departures.
Riviera Travel has announced a groundbreaking event, the Riviera Travel Agents Awards, slated for 2025. This significant occasion marks a dedicated effort to recognise and celebrate the achievements of trade partners who have been instrumental in the company’s success. Reflecting their crucial role, the awards will honour the exceptional performance and results of retail agents, homeworkers, and online travel agencies (OTAs).
The awards will encompass several categories designed to spotlight diverse talents within the industry, such as Best Newcomer, Best Cruise Agent, and Best Homeworker. Additionally, honours will extend to the Best Long-Haul and European Tour trade partners, ensuring that all facets of the trade are acknowledged. This structured recognition seeks to provide a platform for showcasing exemplary dedication and skill within the travel sector.
The awards ceremony will be a highlight event held at The Lookout in London on 10 April, managed by Riviera’s senior trade team. This team will select winners based on performances and achievements throughout 2024, ensuring a transparent and fair evaluation process. Such an initiative underscores Riviera’s commitment to supporting and valuing its trade partners.
Vicky Billing, head of trade and partnerships for the UK and Ireland at Riviera, articulated the importance of this event by stating, ‘Our trade partners are the lifeblood of what we do, going above and beyond to promote our products and boost awareness about Riviera.’ Her statement further emphasises the gratitude Riviera holds for the tireless work and dedication demonstrated by their partners.
This awards ceremony announcement coincides with an impressive 35% increase in year-on-year trade bookings for Riviera. Notably, there has been a 51% rise in river cruise bookings and a remarkable 66% increase in solo departures for both cruise and escorted tours. This growth signifies the thriving demand and success of Riviera’s offerings.
Complementing the awards, Riviera Travel has also launched a new e-learning platform, named Riviera Explorer. This initiative aims to enhance the brand knowledge of travel agents, empowering them with the tools necessary to continue delivering exceptional service. Such educational advancements highlight Riviera’s forward-thinking approach and ongoing commitment to agent support.
Riviera Travel’s innovative awards ceremony will not only celebrate but also reinforce the invaluable contributions of its trade partners.
