Riviera Travel has launched an enticing Christmas incentive for agents, featuring weekly prizes.
- From November 1 to December 8, agents can win £200 M&S vouchers through this seasonal competition.
- The incentive covers bookings on any Riviera holiday, promoting active engagement from agents.
- Vicky Billing, head of UK & Ireland trade sales, emphasises the importance of appreciating agent partnerships.
- These weekly prizes aim to bring a festive touch and boost Christmas spirit among participating agents.
Riviera Travel is set to captivate agents with its newly launched Christmas-themed incentive, running from November 1 to December 8. This initiative invites agents to enter a weekly competition where the prize is a £200 M&S voucher. Riviera Travel, renowned for its river cruises and escorted tours, is using this incentive to further engage and reward its dedicated agent network.
To be eligible for the prize, agents need only to book any Riviera holiday within the incentive period. This seamless integration of holiday bookings with the chance to win a voucher means agents are automatically entered into the weekly draw upon booking. The weekly draws are scheduled to commence every Monday starting from November 11, after an initial longer entry period from November 1 to 10.
Vicky Billing, Riviera Travel’s head of UK & Ireland trade sales, highlighted the significance of recognising agent contributions. ‘This isn’t just any trade incentive, this is a Riviera trade incentive,’ she stated, adding that giving back to their agent partners is a core part of the company’s ethos. The initiative is not only about rewards but also about fostering a festive spirit early in the season.
The company’s ambition to double its trade revenue by 2027 underscores this initiative, as such incentives are designed to build stronger relationships with their partners and enhance sales. With reported increases in trade bookings by more than a third, this incentive could further catalyse their growth aspirations.
Agents will be contacted by the trade team if they win the week’s prize, ensuring a direct and personal communication channel. This initiative reflects Riviera Travel’s commitment to its partners, aiming to infuse the holiday season with excitement and tangible incentives for those who consistently support its business.
Overall, this creative initiative by Riviera Travel signifies their continued dedication to supporting and engaging their agent partners during the festive period.
