Riviera Travel is set to significantly bolster its field-based sales team by 75%, a move reflecting its commitment to future growth and enhanced trade relationships.
- The recruitment of three new key account managers will expand Riviera’s dedicated trade team to 18 members.
- These appointments are part of an ambitious strategy aligned with Riviera’s upcoming 40th anniversary.
- Under the leadership of Stuart Milan, the restructuring of roles aims to deepen ties with agent partners.
- Vicky Billing highlights the critical role of travel agents in Riviera’s operations, driving the need for team expansion.
In a strategic move to enhance its market operations, Riviera Travel has announced the expansion of its field-based sales team by 75%. The integration of three key account managers will increase the trade team to 18, strengthening its capability to drive sales and revenue through close work with agent partners. These roles will focus extensively on training, engagement, and marketing efforts within specified accounts.
Vicky Billing, the head of trade and partnerships at Riviera, underscores this development as part of the company’s broader vision for growth. She remarked, “With travel agents an integral part of our operation, it’s vital we expand our agent-facing team to ensure we continue to offer the highest-level of trade support.” This assertion highlights Riviera’s emphasis on maintaining robust support structures for trade partners.
The restructuring follows Riviera’s recent reshuffling of its trade sales team, which saw significant changes in leadership roles. Stuart Milan, transitioning into his new role as trading director, will oversee the restructured team. His responsibilities include supervising trade, international, and group functions, alongside revenue management and agent activities.
Tom Morgan, previously head of trade for the UK and Ireland, now leads international sales, reflecting Riviera’s expanding global focus. He maintains accountability to Milan, who remains a significant strategic figure in the organisation’s hierarchy.
Vicky Billing’s promotion to head of trade and partnerships, with an expanded remit overseeing trade business and partnerships, further solidifies Riviera’s commitment to strengthening its trade networks. These leadership adjustments are a testament to Riviera’s strategic direction, aiming to bolster its market position as it approaches its 40th year in the travel industry.
Riviera Travel’s expansion of its sales team underlines its unwavering commitment to enhancing trade relationships and driving future growth.
