Riviera Travel is re-entering the CLIA fold, aiming to boost its presence within the UK and Ireland’s travel trade sector.
- The company underscores the importance of trade relations, supported by a dedicated team engaging in diverse promotional activities.
- Riviera Travel is eager to participate in CLIA’s events and training, building on successful early-year sales.
- Riviera’s strategic move aligns with positive trade feedback, extending its incentive programme.
- CLIA’s endorsement reflects their excitement about Riviera’s contribution to the cruise industry’s growing momentum.
Riviera Travel is making a strategic return to the Cruise Lines International Association (CLIA) with a clear objective: to enhance its brand awareness throughout the UK and Ireland travel trade. This move is bolstered by a dedicated team of eight professionals who are actively involved in trade-specific initiatives. These include familiarisation trips, incentives, and a comprehensive programme of in-person store visits across the nation.
The significance of this re-entry into CLIA is highlighted by Stuart Milan, Riviera Travel’s channel director, who acknowledges the critical importance of trade to their operations. He notes that the timing is ideal for rejoining CLIA, as the company is keen to contribute to the association’s events, training initiatives, and working groups. Milan also emphasised a robust start to the year, with trade sales exceeding expectations, describing this period as particularly positive.
The decision to extend their peaks incentive programme was driven by favourable feedback from trade partners, indicating a collaborative approach that has been well-received. This extension is intended to maintain the momentum gained and further strengthen relationships with travel agents and other key industry players.
From the perspective of CLIA UK & Ireland, the managing director, Andy Harmer, expressed enthusiasm over Riviera Travel’s renewed membership. He praised the company as a leading and premium brand, well-positioned to capitalise on the growing interest and demand in the cruise industry. Harmer’s remarks highlight the mutual benefits anticipated from this collaboration, as Riviera’s involvement is expected to contribute significantly to the dynamic cruise sector.
Riviera Travel’s reintegration into CLIA signifies a mutually beneficial partnership poised to invigorate the cruise industry.
