Riviera Travel announces a significant increase in its agent familiarisation trips for 2024, seeking to deepen ties with trade partners.
- The company plans to host 100 agents across 10 distinctive river cruise and escorted tour experiences.
- Upcoming itineraries will highlight journeys on the Rhone and Seine rivers, among other European tours.
- Riviera’s trade sales team will accompany each trip, ensuring a comprehensive introduction to their offerings.
- An increase in wave trading is linked to enhanced agent engagement and an expanded trade team.
In a strategic move to enhance its relationship with travel agents, Riviera Travel has confirmed an impressive 60% increase in the availability of familiarisation trip placements for 2024. The initiative will involve hosting 100 agents across a total of 10 river cruise and escorted tour experiences. This decision stems from Riviera’s commitment to providing agents with firsthand knowledge of their offerings, facilitating a more informed sales process.
The programme includes river cruises along the iconic Rhone and Seine rivers, reflecting Riviera’s dedication to showcasing some of the most picturesque waterways in Europe. In addition to river cruises, agents will have the opportunity to explore a variety of escorted tour options across Europe, each carefully curated to highlight Riviera’s unique approach to travel.
Each trip will be supported by a member of Riviera’s trade sales team, whose presence aims to enhance the educational value of these experiences. By engaging directly with Riviera’s offerings, agents can better comprehend the unique elements that define the brand, such as its innovative itineraries and superior onboard service.
The surge in these immersive experiences correlates with a reported 50% increase in wave trading through Riviera’s travel agent partners, attributed to greater engagement strategies and a focus on reinforcing its trade team. This proactive effort not only aims to fortify the existing relationship with agents but also to foster new partnerships within the industry.
Vicky Billing, Riviera’s head of trade and partnerships, emphasised the importance of these trips, stating that experiencing the product firsthand is invaluable for boosting sales. “We’ve received excellent feedback for our previous trips and can’t wait for the trade to travel again in 2024.”
Riviera Travel’s expanded familiarisation trips underscore its commitment to strengthening trade partnerships and enhancing agent knowledge.
